Digital Marketing Updates: March 2024
We highlight spam in GA4, new carousel rich snippets in Google search results, and advertising product updates in Google, Meta, and Pinterest.
Digital Marketing Updates: March 2024 Read More »
Removing bot traffic from GA4 reports
Learn how to identify bot traffic in GA4 and remove it from reports.
Removing bot traffic from GA4 reports Read More »
Digital Marketing Updates: February 2024
Two Octobers’s team shares what you need to know regarding the deletion of UA data, consent & cookie tracking, and other updates from this month.
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Digital Marketing Industry Updates: January 2024
Digital marketing updates from the past month: GA4-based audience targeting Ads, teen social media preferences, “open” ranks better for local businesses.
Digital Marketing Industry Updates: January 2024 Read More »
Closing the Racial Wealth Gap with Registered Apprenticeship
Registered apprenticeship is one of the many tools we can use to address the staggering differences between wealth in white and non-white families in the US.
Closing the Racial Wealth Gap with Registered Apprenticeship Read More »
Digital Marketing Industry Updates: December 2023
Join us for a roundup of industry happenings over the past month in marketing analytics, paid media, and SEO.
Digital Marketing Industry Updates: December 2023 Read More »