A BigQuery export of GA4 data unlocks a multitude of ways to analyze your website data, including a more useful analysis of the pages users visit in their paths through your website. This article details the process of building two BigQuery tables for path analysis, with a focus on creating Looker Studio reports that visualize […]
GA4 Path Analysis with BigQuery Read More »
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
Five Great Plug-and-Play SEO Dashboards Read More »
Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads’ automated ad “improvements”.
Digital Marketing Updates: October 2024 Read More »
“It’s not me, it’s you”, Google Ads measurement, and dynamic metrics in Looker Studio…all in this month’s marketing analytics roundup.
Analytics Roundup – Updates from September 2024 Read More »
Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
Funnel Reporting in Looker Studio with GA4 Events Read More »
Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.
Documenting a Google Tag Manager Container Read More »