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Learn about digital marketing & good business. Grow your career, your team, and your company.
Digital Marketing Updates: September 2025
New: ChatGPT using Google’s index, LinkedIn and TikTok platform updates.
Analytics Roundup – Updates from August 2025
Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.
Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers
Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.
Digital Marketing Updates: August 2025
Amazon’s exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.
Analytics Roundup – Updates from July 2025
Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.
Connecting to the Google Analytics MCP server with Claude
Connect live GA4 data with Claude, ChatGPT, or Gemini. Here’s how to set up a GA MCP Server for illuminating insights.
Digital Marketing Updates: July 2025
Discover the latest in digital marketing with updates on LinkedIn advertising, Google’s Offerwall, and Google Search Console.
Analytics Roundup – Updates from June 2025
AI agents & analytics, GA4’s product roadmap, and great articles to improve your marketing analytics in the changing world of digital marketing.
How to Build a Search Engine Ranking Report in Looker Studio
Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.
Digital Marketing Updates: June 2025
This month we cover the Google announcements of AI Mode and AI Max, ad placement on AI Overviews, and What’s Happening on GBPs.
Analytics Roundup – Updates from May 2025
Proactive monitoring with our new tool, Google’s AI Mode, Looker Studio updates, and selected analytics articles from around the web.
Google Analytics Insights Monitoring Tool
Identify tracking problems with our GA Insights Monitoring Tool. Connect GA4 custom insights with a Looker Studio dashboard.
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