New in digital marketing this month: towards ads in ChatGPT, TikTok to get American owner, & Google organic trend data interrupted.

Kris Skavish October 1, 2025

Digital marketing tracking has gotten complicated. Learn which metrics to leave behind and how to evolve your reporting and storytelling.

Kris Skavish September 5, 2025

New: ChatGPT using Google’s index, LinkedIn and TikTok platform updates.

Kris Skavish September 2, 2025

Amazon’s exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.

Kris Skavish August 1, 2025

Discover the latest in digital marketing with updates on LinkedIn advertising, Google’s Offerwall, and Google Search Console.

Kris Skavish July 1, 2025

This month we cover the Google announcements of AI Mode and AI Max, ad placement on AI Overviews, and What’s Happening on GBPs.

Kris Skavish June 2, 2025

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Author: Kris Skavish