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SEO & paid media news to start up your July strong. Google SERP changes, backlinks matter, and Ads keyword matching updates.

We summarize what’s new in digital marketing so decision-makers can stay on top of major developments in SEO, paid media, and marketing analytics.

Welcome to May! We highlight key digital marketing updates over the past month across analytics, SEO, and paid media.

Happy April! We review key digital marketing updates in the month of March, including renaming Conversions in GA4 and Google’s anti-spam update.

We highlight spam in GA4, new carousel rich snippets in Google search results, and advertising product updates in Google, Meta, and Pinterest.

Two Octobers’s team shares what you need to know regarding the deletion of UA data, consent & cookie tracking, and other updates from this month.