blog

Author: Nico Brooks

Hunting for Bots

Bot traffic in GA4 is really frustrating. Our Head of Analytics Nico Brooks takes us through the arduous effort of identifying & excluding bot traffic.

➔ Read more

GA4 Custom Insights

Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to track.

➔ Read more

Better Ecommerce Reports in GA4

Let’s overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.

➔ Read more