
Analytics Roundup – Updates from February 2025
New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.
New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.
Sometimes, the act of measurement affects the behavior of the thing we are measuring. That can result in hidden and not-so-hidden costs.
Being good at working with data and understanding data are not the same thing; Google Meridian open source MMM, and more.
Musings on “what matters is measurable”, new Looker Studio features, a cool free GA4 audit dashboard, and more.
Looker Studio’s comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.
Trouble with troubleshooting, new features in GA4 & Looker Studio, what “do not sell” means in privacy regs, and articles that made Nico smarter.
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