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Five Reasons to Set Up the GA4 BigQuery Export
Exporting GA4 data to BigQuery gets you better analysis, increased accuracy & faster reporting. We explain how it works, how much it costs & how to get started.
Digital Marketing Updates: July 2024
SEO & paid media news to start up your July strong. Google SERP changes, backlinks matter, and Ads keyword matching updates.
Analytics Roundup – Updates from June 2024
GA4 attribution fix, why GA4 in BigQuery needs session data, and more in Nico Brooks’ monthly analytics update.
Bot Traffic in GA4
Dealing with bot traffic in GA4 can require some advanced techniques (and persistence!). Learn the process from analytics expert Nico Brooks.
Digital Marketing Updates: June 2024
We summarize what’s new in digital marketing so decision-makers can stay on top of major developments in SEO, paid media, and marketing analytics.
Analytics Roundup – June 2024
Our Head of Analytics Nico Brooks shares the latest and greatest updates and innovations in marketing analytics and GA4.
How to Filter Bot Traffic from GA4
You’ve identified bot traffic in your GA4 property. Now, take the steps to filter that traffic from hitting your GA4 in the future.
How to Identify Bot Traffic in GA4
The first step in removing bot traffic from GA4 is identifying its characteristics. Use these reports & dimensions for diagnosis & taking action.
Hunting for Bots
Bot traffic in GA4 is really frustrating. Our Head of Analytics Nico Brooks takes us through the arduous effort of identifying & excluding bot traffic.
Digital Marketing Updates: May 2023
Welcome to May! We highlight key digital marketing updates over the past month across analytics, SEO, and paid media.
GA4 Custom Insights
Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to track.
Digital Marketing Updates: April 2024
Happy April! We review key digital marketing updates in the month of March, including renaming Conversions in GA4 and Google’s anti-spam update.
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