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Learn about digital marketing & good business. Grow your career, your team, and your company.

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Marketing Resources

Digital Marketing Updates: September 2024

Updates in Google organic search–algorithm update & AI Overview sources–as well as Google Ads changes like YouTube audience targeting.

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Marketing Resources

Digital Marketing Updates: August 2024

What’s been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.

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Analytics

Analytics Roundup – Updates from July 2024

Updates from the world of web analytics: Chrome third-party cookies, new BigQuery features, and shout outs to articles that made us smarter this month.

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Marketing Resources

Digital Marketing Updates: July 2024

SEO & paid media news to start up your July strong. Google SERP changes, backlinks matter, and Ads keyword matching updates.

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GA4

Bot Traffic in GA4

Dealing with bot traffic in GA4 can require some advanced techniques (and persistence!). Learn the process from analytics expert Nico Brooks.

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Marketing Resources

Digital Marketing Updates: June 2024

We summarize what’s new in digital marketing so decision-makers can stay on top of major developments in SEO, paid media, and marketing analytics.

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Analytics

Analytics Roundup – June 2024

Our Head of Analytics Nico Brooks shares the latest and greatest updates and innovations in marketing analytics and GA4.

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