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Learn about digital marketing & good business. Grow your career, your team, and your company.
Digital Marketing Updates: February 2024
Two Octobers’s team shares what you need to know regarding the deletion of UA data, consent & cookie tracking, and other updates from this month.
Digital Marketing Industry Updates: January 2024
Digital marketing updates from the past month: GA4-based audience targeting Ads, teen social media preferences, “open” ranks better for local businesses.
Closing the Racial Wealth Gap with Registered Apprenticeship
Registered apprenticeship is one of the many tools we can use to address the staggering differences between wealth in white and non-white families in the US.
Digital Marketing Industry Updates: December 2023
Join us for a roundup of industry happenings over the past month in marketing analytics, paid media, and SEO.
Better Ecommerce Reports in GA4
Let’s overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.
Track session duration conversions in GA4
Tracking conversions based on session duration isn’t possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
Digital Marketing Industry Updates: November 2023
In this month’s digital marketing updates, we ask: Is GA4 getting better? And is it GDPR compliant? Plus Google Ads’ ad auction from the anti-trust trial.
Fall 2023 Bike Industry Search Demand Forecast
Learn how the fall shoulder season affects consumers’ interest in bikes and bike-related products, and what that means for the holiday season ahead.
Bike Search Trends Summer Review
How did bike industry search demand for the 2023 spring and summer seasons compare to 2022? We review trends across several areas of the industry.
Retain and Grow Your Entry-Level Marketers with Apprenticeship
Investing in talent development through apprenticeship helps businesses grow cost-effectively and better retain entry-level workers.
Digital Marketing Industry Updates: October 2023
Walk through the fallen leaves of recent digital marketing news. Microsoft’s API for ads in chat AI & a major Google ranking algorithm update.
How to Establish KPIs for Digital Marketing Campaigns
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
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