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Learn about digital marketing & good business. Grow your career, your team, and your company.
Better Ecommerce Reports in GA4
Let’s overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.
Track session duration conversions in GA4
Tracking conversions based on session duration isn’t possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
Digital Marketing Industry Updates: November 2023
In this month’s digital marketing updates, we ask: Is GA4 getting better? And is it GDPR compliant? Plus Google Ads’ ad auction from the anti-trust trial.
Fall 2023 Bike Industry Search Demand Forecast
Learn how the fall shoulder season affects consumers’ interest in bikes and bike-related products, and what that means for the holiday season ahead.
Bike Search Trends Summer Review
How did bike industry search demand for the 2023 spring and summer seasons compare to 2022? We review trends across several areas of the industry.
Retain and Grow Your Entry-Level Marketers with Apprenticeship
Investing in talent development through apprenticeship helps businesses grow cost-effectively and better retain entry-level workers.
Digital Marketing Industry Updates: October 2023
Walk through the fallen leaves of recent digital marketing news. Microsoft’s API for ads in chat AI & a major Google ranking algorithm update.
How to Establish KPIs for Digital Marketing Campaigns
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
How should your SEO strategy change now that generative AI is being used in search results?
Google continues to roll out Generative AI search. How should your SEO strategy change? We explore what’s changed…and what stays the same.
AI and SEO: Trends, Tools, and Strategies for the New State of Search
Unsure how to leverage AI for SEO? Read this helpful article to learn what to do and what not to do when it comes to using AI tools in SEO
Digital Marketing Industry Updates: September 2023
Our roundup of recent digital marketing news covers more on understanding GA4, Google SERP changes, and digital advertising platform updates.
Page Value in GA4
GA4 doesn’t have a metric that is comparable to the Page Value metric from Universal Analytics. In this post, we will recreate the metric using GA4 data in Google BigQuery.
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