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AI for Marketing Analysis: When to Trust the Robots

AI can speed up marketing data analysis, but it might lead you off a cliff. A practical framework for different levels of AI involvement in your analysis.
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Digital Marketing Updates: August 2026

GSC now shows views for third-party platforms like IG, YouTube & TikTok; Yelp partners with OpenAI; ChatGPT ads now have better performance marketing tools.
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Analytics Roundup – August 2026

Reporting with AI: faster, yes, but not always better. GA's new Source grouping plus great shares: chart making with AI, influence without authority, more.
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Cognitive Surrender: Implications for Doing Analytics Work with AI

New research finds people accept wrong AI answers 80% of the time. What that means for analytics teams, and three ways to build guardrails into your work.
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5 Things AI-User Bot Data Can Tell You About Your AI Visibility

Ai-user bots are visiting your website right now. Learn how you can use this data to improve your brand's AI visibility.
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How to Measure Your Brand’s AI Visibility: A Four-Lens Framework

How do you even track visibility in AI? You can buy an expensive tool, but even that isn't the full story. Here's four signals we watch.
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Digital Marketing Updates: July 2026

What's new in ChatGPT ads, Google Ads target CPA bidding, generative AI reporting in Search Console, and a new way to measure commodity content.
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Analytics Roundup – July 2026

Product updates in GA, GTM, GSC, plus great articles on AI-assisted analysis and instructive accounts of challenges with AI adoption in the workplace.
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B2B Email Marketing That Drives SQLs

B2B email marketing works best built around pipeline goals--not just open rates. Level up your email program with our tips.
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Analytics Roundup – June 2026

Google Marketing Live analytics updates, AI tools transforming workflows, and tracking AI agents is the new measurement challenge.
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Digital Marketing Updates: June 2026

New this month: Google Marketing Live unveils AI-powered ad formats and shopping experiences, plus Google publishes its official guide to optimizing content for AI search and citations
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Intent Over Keywords: Why marketers need an intent-focused content strategy in the age of AI

Learn why the intent behind the query is a better foundation for content strategy than just looking at keywords and keyword volume.
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