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Track session duration conversions in GA4

GA4, Looker Studio / By Nico Brooks / November 5, 2023
Indoor plant and clock on wooden table and white wall

Tracking conversions based on session duration isn’t possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.

Track session duration conversions in GA4 Read More »

Digital Marketing Industry Updates: November 2023

Marketing Resources / By Kris Skavish / November 1, 2023
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In this month’s digital marketing updates, we ask: Is GA4 getting better? And is it GDPR compliant? Plus Google Ads’ ad auction from the anti-trust trial.

Digital Marketing Industry Updates: November 2023 Read More »

Fall 2023 Bike Industry Search Demand Forecast

Research / By Brett Woodward / October 13, 2023
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Learn how the fall shoulder season affects consumers’ interest in bikes and bike-related products, and what that means for the holiday season ahead.

Fall 2023 Bike Industry Search Demand Forecast Read More »

Bike Search Trends Summer Review

Research / By Brett Woodward / October 11, 2023
frank mckenna JB92NeJSxW4 unsplash

How did bike industry search demand for the 2023 spring and summer seasons compare to 2022? We review trends across several areas of the industry.

Bike Search Trends Summer Review Read More »

Retain and Grow Your Entry-Level Marketers with Apprenticeship

Apprenticeship / By Jamil Chughtai / October 5, 2023
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Investing in talent development through apprenticeship helps businesses grow cost-effectively and better retain entry-level workers.

Retain and Grow Your Entry-Level Marketers with Apprenticeship Read More »

Digital Marketing Industry Updates: October 2023

Marketing Resources / By Kris Skavish / October 2, 2023
road in yellow forest

Walk through the fallen leaves of recent digital marketing news. Microsoft’s API for ads in chat AI & a major Google ranking algorithm update.

Digital Marketing Industry Updates: October 2023 Read More »

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