Tracking conversions based on session duration isn’t possible out-of-the-box with GA4. Use this JavaScript and Tag Manager solution to build a custom event.
Track session duration conversions in GA4 Read More »
In this month’s digital marketing updates, we ask: Is GA4 getting better? And is it GDPR compliant? Plus Google Ads’ ad auction from the anti-trust trial.
Digital Marketing Industry Updates: November 2023 Read More »
Learn how the fall shoulder season affects consumers’ interest in bikes and bike-related products, and what that means for the holiday season ahead.
Fall 2023 Bike Industry Search Demand Forecast Read More »
How did bike industry search demand for the 2023 spring and summer seasons compare to 2022? We review trends across several areas of the industry.
Bike Search Trends Summer Review Read More »
Investing in talent development through apprenticeship helps businesses grow cost-effectively and better retain entry-level workers.
Retain and Grow Your Entry-Level Marketers with Apprenticeship Read More »
Walk through the fallen leaves of recent digital marketing news. Microsoft’s API for ads in chat AI & a major Google ranking algorithm update.
Digital Marketing Industry Updates: October 2023 Read More »
