Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers

Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.

Using UTMs to Improve Attribution Tracking

Learn how to use UTMs to master marketing attribution, like what to standardize or personalize, so you get clear data for smart decisions.

Amazon’s exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.

Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.

GA4 / By Nico Brooks / July 29, 2025

Connect live GA4 data with Claude, ChatGPT, or Gemini. Here’s how to set up a GA MCP Server for illuminating insights.

Discover the latest in digital marketing with updates on LinkedIn advertising, Google’s Offerwall, and Google Search Console.