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Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers

Analytics / By Nico Brooks / August 29, 2025
Flatirons late August

Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.

Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers Read More »

Using UTMs to Improve Attribution Tracking

Paid Media, Analytics / By Casey Anderson / August 5, 2025
using utms title

Learn how to use UTMs to master marketing attribution, like what to standardize or personalize, so you get clear data for smart decisions.

Using UTMs to Improve Attribution Tracking Read More »

Digital Marketing Updates: August 2025

Paid Media, SEO & AIO / By Kris Skavish / August 1, 2025
green meadow blue sky

Amazon’s exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.

Digital Marketing Updates: August 2025 Read More »

Analytics Roundup – Updates from July 2025

Analytics / By Nico Brooks / July 31, 2025
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Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.

Analytics Roundup – Updates from July 2025 Read More »

Connecting to the Google Analytics MCP server with Claude

GA4 / By Nico Brooks / July 29, 2025
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Connect live GA4 data with Claude, ChatGPT, or Gemini. Here’s how to set up a GA MCP Server for illuminating insights.

Connecting to the Google Analytics MCP server with Claude Read More »

Digital Marketing Updates: July 2025

Paid Media, SEO & AIO / By Kris Skavish / July 1, 2025
bozhin karaivanov 2vjsmmGVMEk unsplash

Discover the latest in digital marketing with updates on LinkedIn advertising, Google’s Offerwall, and Google Search Console.

Digital Marketing Updates: July 2025 Read More »

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