Funnel Reporting in Looker Studio with GA4 Events
Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
Funnel Reporting in Looker Studio with GA4 Events Read More »
Documenting a Google Tag Manager Container
Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.
Documenting a Google Tag Manager Container Read More »
Digital Marketing Updates: September 2024
Updates in Google organic search–algorithm update & AI Overview sources–as well as Google Ads changes like YouTube audience targeting.
Digital Marketing Updates: September 2024 Read More »
Analytics Roundup – Updates from August 2024
Updates from the world of marketing analytics: GA4 to add benchmarking & plot rows; new CMP partners integrate with Google Tag; how to clean up GTM.
Analytics Roundup – Updates from August 2024 Read More »
5 Tips for Getting More from GA4’s Standard Reports
Learn how to adjust settings on any standard report in GA4 to dive into the data and find what you’re looking for.
5 Tips for Getting More from GA4’s Standard Reports Read More »
How to Report on Search Engine Ranking in Looker Studio
Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.
How to Report on Search Engine Ranking in Looker Studio Read More »
