Digital Marketing Updates: November 2024
The latest developments in digital marketing include Meta feature updates, Google downgrading ranking on vastly different content, and more.
Digital Marketing Updates: November 2024 Read More »
Analytics Roundup – Updates from October 2024
ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it’s October’s Analytics Roundup.
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GA4 Path Analysis with BigQuery
This article details the process of building two BigQuery tables for path analysis, with a focus on creating Looker Studio reports that visualize user journeys through page views and events. It accompanies a GitHub repository featuring code for automating these transformations using Google Dataform. I’m often frustrated by GA4’s limited ability to visualize user journeys
GA4 Path Analysis with BigQuery Read More »
Five Great Plug-and-Play SEO Dashboards
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
Five Great Plug-and-Play SEO Dashboards Read More »
Digital Marketing Updates: October 2024
Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads’ automated ad “improvements”.
Digital Marketing Updates: October 2024 Read More »
Analytics Roundup – Updates from September 2024
“It’s not me, it’s you”, Google Ads measurement, and dynamic metrics in Looker Studio…all in this month’s marketing analytics roundup.
Analytics Roundup – Updates from September 2024 Read More »
