Digital Marketing Updates: July 2024

SEO & paid media news to start up your July strong. Google SERP changes, backlinks matter, and Ads keyword matching updates.

Analytics Roundup – Updates from June 2024

GA4 attribution fix, why GA4 in BigQuery needs session data, and more in Nico Brooks’ monthly analytics update.

GA4 / By Nico Brooks / June 25, 2024

Dealing with bot traffic in GA4 can require some advanced techniques (and persistence!). Learn the process from analytics expert Nico Brooks.

We summarize what’s new in digital marketing so decision-makers can stay on top of major developments in SEO, paid media, and marketing analytics.

Our Head of Analytics Nico Brooks shares the latest and greatest updates and innovations in marketing analytics and GA4.

GA4 / By Nico Brooks / May 17, 2024

You’ve identified bot traffic in your GA4 property. Now, take the steps to filter that traffic from hitting your GA4 in the future.