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user path
Analytics

GA4 Path Analysis with BigQuery

This article details the process of building two BigQuery tables for path analysis, with a focus on creating Looker Studio reports that visualize user journeys through page views and events.

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Marketing Resources

Digital Marketing Updates: October 2024

Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads’ automated ad “improvements”.

Documenting GTM using colab and google docs
Analytics

Documenting a Google Tag Manager Container

Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.

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Marketing Resources

Digital Marketing Updates: September 2024

Updates in Google organic search–algorithm update & AI Overview sources–as well as Google Ads changes like YouTube audience targeting.

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Marketing Resources

Digital Marketing Updates: August 2024

What’s been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.

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Analytics

Analytics Roundup – Updates from July 2024

Updates from the world of web analytics: Chrome third-party cookies, new BigQuery features, and shout outs to articles that made us smarter this month.

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