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Key Inputs for AI-Driven Performance
Learn how to work with AI in Google Ads and Meta Ads to drive better performance while keeping humans in the driver’s seat.
6 Questions to Ask About Your Content for AI Visibility
Six diagnostic questions marketers can use to evaluate wether their content is well-positioned for AI answers.
Digital Marketing Updates: April 2026
ChatGPT ads, Meta changes click-thru conversions, Google expands personalization and more SEO, AIO, and paid media updates this month.
Analytics Roundup – April 2026
Marketing data warehoused vs. APIs, product updates from Google, Meta, Claude, and great shares on vibe analysis+conversational analytics.
Building a Website Analytics Data Agent in BigQuery
How to set up a BigQuery Conversational Analytics Agent to
analyze GA, GSC, and website data.
Digital Marketing Updates: March 2026
Decreasing visibility of GBPs, Bing shares Copilot queries with webmasters, Google Grants with Store Visits, and more updates.
Analytics Roundup – March 2026
A call to invest in development for entry-level humans, articles on AI-assisted analytics
AI-Powered Prospect Research Generates Better Personas
Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research.
Digital Marketing Updates: February 2026
What’s new in paid ads in Google, Threads, and ChatGPT; a new study about the consistency of answers in AI tools.
Analytics Roundup – February 2026
New GA cross-channel reporting, useful Looker Studio features, and advice about reporting AI visibility.
The Power of Peer Meetings and Critical Feedback
How we used peer-to-peer meetings to improve relationships, build trust, and transform our workplace culture.
Building a Full-Funnel Paid Media Strategy That Actually Works
Learn how to move beyond rigid funnel stages and create a paid media strategy that meets prospects wherever they are in their journey.
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