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Analytics Roundup – Updates from May 2025
Proactive monitoring with our new tool, Google’s AI Mode, Looker Studio updates, and selected analytics articles from around the web.

Google Analytics Insights Monitoring Tool
Identify tracking problems with our GA Insights Monitoring Tool. Connect GA4 custom insights with a Looker Studio dashboard.

Digital Marketing Updates: May 2025
This month, we highlight AI trends affecting SEO, Microsoft Ads requiring consent signals, and Google Ads enhancements.

Analytics Roundup – Updates from April 2025
Too much intelligence, and not enough wisdom? Plus product updates and a roundup of articles about analytics, workflow, and privacy.

Digital Marketing Updates: April 2025
New this month: take a look at BlueSky, hide ads on Reddit, more control in Demand Gen, AI Overview stats & a Google ranking algorithm update.

Analytics Roundup – Updates from March 2025
Product updates in Google’s analytics world, thoughts on AI and workflow, great articles about attribution & data privacy.

BigQuery GA4 transfer service first impressions
GA4’s new BigQuery Transfer Service populates reportable data, but the data is fairly shallow. Get an overview of the what’s included.

Digital Marketing Updates: March 2025
Get quick insights to keep your strategy on track with our latest digital marketing updates on Meta, Microsoft, Google, LinkedIn, and SEO shifts.

Analytics Roundup – Updates from February 2025
New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.

Analytics and the psychological cost of constant observation
Sometimes, the act of measurement affects the behavior of the thing we are measuring. That can result in hidden and not-so-hidden costs.

Digital Marketing Updates: February 2025
New this month: PMax updates for insight & some control, Google blocking third-party rank checkers, and more.

Analytics Roundup – Updates from January 2025
Being good at working with data and understanding data are not the same thing; Google Meridian open source MMM, and more.
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