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Digital Marketing Updates: December 2024
Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.
Analytics Roundup – Updates from November 2024
Trouble with troubleshooting, new features in GA4 & Looker Studio, what “do not sell” means in privacy regs, and articles that made Nico smarter.
Tracking AI Traffic in GA4: A Step-by-Step Guide
Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.
Digital Marketing Updates: November 2024
The latest developments in digital marketing include Meta feature updates, Google downgrading ranking on vastly different content, and more.
Analytics Roundup – Updates from October 2024
ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it’s October’s Analytics Roundup.
GA4 Path Analysis with BigQuery
This article details the process of building two BigQuery tables for path analysis, with a focus on creating Looker Studio reports that visualize user journeys through page views and events.
Five Great Plug-and-Play SEO Dashboards
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
Digital Marketing Updates: October 2024
Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads’ automated ad “improvements”.
Analytics Roundup – Updates from September 2024
“It’s not me, it’s you”, Google Ads measurement, and dynamic metrics in Looker Studio…all in this month’s marketing analytics roundup.
Funnel Reporting in Looker Studio with GA4 Events
Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
Documenting a Google Tag Manager Container
Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.
Digital Marketing Updates: September 2024
Updates in Google organic search–algorithm update & AI Overview sources–as well as Google Ads changes like YouTube audience targeting.
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