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GA4 Path Analysis with BigQuery
This article details the process of building two BigQuery tables for path analysis, with a focus on creating Looker Studio reports that visualize user journeys through page views and events.
Five Great Plug-and-Play SEO Dashboards
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
Digital Marketing Updates: October 2024
Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads’ automated ad “improvements”.
Analytics Roundup – Updates from September 2024
“It’s not me, it’s you”, Google Ads measurement, and dynamic metrics in Looker Studio…all in this month’s marketing analytics roundup.
Funnel Reporting in Looker Studio with GA4 Events
Learn how to use the Funnel chart type in Looker Studio to visualize GA4 metrics, such as steps in a purchase process.
Documenting a Google Tag Manager Container
Learn how to automatically generate documentation for Google Tag Manager with a Colab-based tool. Simplify export and organization of tags, triggers & variables.
Digital Marketing Updates: September 2024
Updates in Google organic search–algorithm update & AI Overview sources–as well as Google Ads changes like YouTube audience targeting.
Analytics Roundup – Updates from August 2024
Updates from the world of marketing analytics: GA4 to add benchmarking & plot rows; new CMP partners integrate with Google Tag; how to clean up GTM.
5 Tips for Getting More from GA4’s Standard Reports
Learn how to adjust settings on any standard report in GA4 to dive into the data and find what you’re looking for.
How to Report on Search Engine Ranking in Looker Studio
Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.
Digital Marketing Updates: August 2024
What’s been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.
Analytics Roundup – Updates from July 2024
Updates from the world of web analytics: Chrome third-party cookies, new BigQuery features, and shout outs to articles that made us smarter this month.
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