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Analytics Roundup – Updates from September 2025
Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.

Digital Marketing Updates: October 2025
New in digital marketing this month: towards ads in ChatGPT, TikTok to get American owner, & Google organic trend data interrupted.

Digital Marketing Updates: September 2025
New: ChatGPT using Google’s index, LinkedIn and TikTok platform updates.

Analytics Roundup – Updates from August 2025
Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.

Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers
Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.

Digital Marketing Updates: August 2025
Amazon’s exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.

Analytics Roundup – Updates from July 2025
Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.

Connecting to the Google Analytics MCP server with Claude
Connect live GA4 data with Claude, ChatGPT, or Gemini. Here’s how to set up a GA MCP Server for illuminating insights.

Digital Marketing Updates: July 2025
Discover the latest in digital marketing with updates on LinkedIn advertising, Google’s Offerwall, and Google Search Console.

Analytics Roundup – Updates from June 2025
AI agents & analytics, GA4’s product roadmap, and great articles to improve your marketing analytics in the changing world of digital marketing.

How to Build a Search Engine Ranking Report in Looker Studio
Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.

Digital Marketing Updates: June 2025
This month we cover the Google announcements of AI Mode and AI Max, ad placement on AI Overviews, and What’s Happening on GBPs.
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