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Analytics Roundup – December 2025
Approaching marketing data management as a “data mesh” + great articles on monitoring AI bots, path analysis, data visualization, and more.
Digital Marketing Updates: December 2025
Read about ads coming to ChatGPT; an AI agent in Google Ads; SEMrush acquisition; anonymous Google reviews.
Digital Marketing Updates: November 2025
Updates this month: Meta AI Chatbot, Reddit partners with G2, and the pluses and minuses of AI browsers.
Analytics Roundup – Updates from October 2025
AI browsing and great articles about the intersection of AI & marketing analytics from around the web.
Analytics Roundup – Updates from September 2025
Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.
Digital Marketing Updates: October 2025
New in digital marketing this month: towards ads in ChatGPT, TikTok to get American owner, & Google organic trend data interrupted.
Digital Marketing Updates: September 2025
New: ChatGPT using Google’s index, LinkedIn and TikTok platform updates.
Analytics Roundup – Updates from August 2025
Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.
Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers
Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.
Digital Marketing Updates: August 2025
Amazon’s exit from Google Shopping ads, categorization of search terms in Google Ads reporting, & how the Google SERP continues to evolve.
Analytics Roundup – Updates from July 2025
Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.
Connecting to the Google Analytics MCP server with Claude
Connect live GA4 data with Claude, ChatGPT, or Gemini. Here’s how to set up a GA MCP Server for illuminating insights.
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