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Learn about digital marketing & good business. Grow your career, your team, and your company.
Transform Prospect Research into Strategic Content with AI-Powered Persona Research
Build personas that work better for content marketing. Uncover new data sources for prospect needs, then use AI to synthesize the research.
Digital Marketing Updates: February 2026
What’s new in paid ads in Google, Threads, and ChatGPT; a new study about the consistency of answers in AI tools.
Analytics Roundup – February 2026
New GA cross-channel reporting, useful Looker Studio features, and advice about reporting AI visibility.
The Power of Peer Meetings and Critical Feedback
How we used peer-to-peer meetings to improve relationships, build trust, and transform our workplace culture.
Building a Full-Funnel Paid Media Strategy That Actually Works
Learn how to move beyond rigid funnel stages and create a paid media strategy that meets prospects wherever they are in their journey.
Digital Marketing Updates: January 2026
New this month: the latest studies on achieving better LLM visibility, get top placement on LinkedIn, and lower Google Ads audience size limits.
Analytics Roundup – January 2026
A kintsugi philosophy for marketing data, new GTM & BigQuery features, and great marketing analytics ideas from around the web.
Analytics Roundup – December 2025
Approaching marketing data management as a “data mesh” + great articles on monitoring AI bots, path analysis, data visualization, and more.
Digital Marketing Updates: December 2025
Read about ads coming to ChatGPT; an AI agent in Google Ads; SEMrush acquisition; anonymous Google reviews.
Digital Marketing Updates: November 2025
Updates this month: Meta AI Chatbot, Reddit partners with G2, and the pluses and minuses of AI browsers.
Analytics Roundup – Updates from October 2025
AI browsing and great articles about the intersection of AI & marketing analytics from around the web.
How to Present Marketing Data to Leadership – Without Losing Their Attention
Nico shares key tips for presenting marketing results to non-marketing leadership including the right level of detail and connecting to business priorities.
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