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Learn about digital marketing & good business. Grow your career, your team, and your company.

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Content Marketing

2018 Content Marketing Predictions Broken-Down

By: Amanda Carroo & Alli Berry Dissecting the state of Content Marketing is no small chore.   The beginning of a new year is always so refreshing. A new start.

local search marketing (SEO)
Local SEO

Top 5 Local Citations for 2018

This list is very helpful for businesses in 2018, but just like everything technology related…things evolve. Check out our blog post Top 10 Free Places to List Your Business to see

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Analytics

Setting Up SEO Reporting in Google Analytics

This post is a write-up from the Google Analytics December 2017 Meetup. It is intended for Google Analytics users who do not have much experience with SEO.  How to Set

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Analytics

Six Great Google Analytics Dashboards

I’m leading the Denver Google Analytics Meetup tonight, and we’re going to be talking about dashboards. Sharing a summary here for the Meetup, and anyone else who wants to get

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Analytics

How to get the most out of Google Analytics 2017

Thank you to everyone who attended my Denver Startup Week presentation on How to get the most out of Google Analytics! Here is a PDF of the presentation: DSW-GA-2017 Drop

google tag manager event tracking
Analytics

Google Tag Manager Event Tracking Cheat Sheet

I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the

google analytics events cheat sheet
Analytics

Google Analytics Events Cheat Sheet

I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on Google Analytics Events. Here’s a PDF version. Hat tip to Lunametrics for helpful scripts and being

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SEO

What You Need To Know About SERPs and Interaction

Search engine results pages (SERPs) have changed significantly over the years, and there are lots of new features. Now you have knowledge graphs and carousels. You have answer boxes and

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Business for Good

5 Tools to Run a People-Centric Agency

As a veteran of several software startups, I’ve been involved in my share of attempts to write mission statements and extol the companies’ differentiators in marketing collateral. I wistfully read

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