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Perspectives on MozCon 2018
In early July, five members of our SEO team headed west to Seattle for a few days to attend MozCon 2018. As one of the best conferences out there for
How to Measure (and Think About) Social Media Success
When I begin a social media engagement, the first question I ask is, “what is your goal?” Defining what you want to achieve is always step one. This helps identify
How to Tie Online to Offline Tracking Together Using Google Ads
Google Ads store visit conversions are the first nicely packaged tracking solution in the paid search space to answer questions about online to offline behavior, attribution, and ultimately, return-on-investment. Even
Tips & Tricks for Managing Remote Teams in Digital Marketing
Before I started working at Two Octobers, they didn’t have much of an infrastructure to support remote work. They offered (and still do) a flexible work from home policy, but
F8: An Insider’s View of Facebook’s Developer Conference
If you’re a kid from the 80’s, even 90’s or 2000’s, when you were told you were going to Disney World, you were PUMPED. Seriously, the excitement was uncontainable. Well,
A New Direction for Marketing (and Two Octobers)
And additional focus on an old direction. When Kris Skavish and I started Two Octobers in 2010, we shared a vision of a collaborative team of smart, analytical marketers who
How to Use the Jobs to Be Done Framework to Improve Your Marketing Messaging
By Jaimee LaTorra and Rachel Zinanti Have you ever looked at a marketing persona and wondered what to do with the information? We love personas when it comes to ad
8 Data Storytelling Concepts (with Examples!)
By: Maggie Castle and Jaimee LaTorra Storytelling transcends industries and is often a focus in business books, conferences, sales trainings, and much more. Storytelling, specifically as it relates to data
3 Ways to Reach Your Target Audience Before They Visit Your Site
With advancements in machine learning, the growth of attribution modeling, and digital marketing as a whole becoming more user-focused, keyword-only strategies for paid search are no longer going to cut
2018 Content Marketing Predictions Broken-Down
By: Amanda Carroo & Alli Berry Dissecting the state of Content Marketing is no small chore. The beginning of a new year is always so refreshing. A new start.
Top 5 Local Citations for 2018
This list is very helpful for businesses in 2018, but just like everything technology related…things evolve. Check out our blog post Top 10 Free Places to List Your Business to see
Setting Up SEO Reporting in Google Analytics
This post is a write-up from the Google Analytics December 2017 Meetup. It is intended for Google Analytics users who do not have much experience with SEO. How to Set
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