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3 Ways to Reach Your Target Audience Before They Visit Your Site
With advancements in machine learning, the growth of attribution modeling, and digital marketing as a whole becoming more user-focused, keyword-only strategies for paid search are no longer going to cut
2018 Content Marketing Predictions Broken-Down
By: Amanda Carroo & Alli Berry Dissecting the state of Content Marketing is no small chore. The beginning of a new year is always so refreshing. A new start.
Top 5 Local Citations for 2018
This list is very helpful for businesses in 2018, but just like everything technology related…things evolve. Check out our blog post Top 10 Free Places to List Your Business to see
Setting Up SEO Reporting in Google Analytics
This post is a write-up from the Google Analytics December 2017 Meetup. It is intended for Google Analytics users who do not have much experience with SEO. How to Set
SEO Analyst Archetypes Encountered When Hiring: Finding SEO-Squatch
We’ve been growing our SEO team here at Two Octobers, and we’ve been spending a lot of time discussing what make a great SEO analyst. Some traits are extremely helpful,
Six Great Google Analytics Dashboards
I’m leading the Denver Google Analytics Meetup tonight, and we’re going to be talking about dashboards. Sharing a summary here for the Meetup, and anyone else who wants to get
How to get the most out of Google Analytics 2017
Thank you to everyone who attended my Denver Startup Week presentation on How to get the most out of Google Analytics! Here is a PDF of the presentation: DSW-GA-2017 Drop
Google Tag Manager Event Tracking Cheat Sheet
I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the
Google Tag Manager and Duplicate Google Analytics Tags
If you work with Google Analytics (GA), Google Tag Manager (GTM), and have lots of clients, you have probably run into this problem: you manage tags with GTM, but the
Google Analytics Events Cheat Sheet
I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on Google Analytics Events. Here’s a PDF version. Hat tip to Lunametrics for helpful scripts and being
What You Need To Know About SERPs and Interaction
Search engine results pages (SERPs) have changed significantly over the years, and there are lots of new features. Now you have knowledge graphs and carousels. You have answer boxes and
5 Tools to Run a People-Centric Agency
As a veteran of several software startups, I’ve been involved in my share of attempts to write mission statements and extol the companies’ differentiators in marketing collateral. I wistfully read
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