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Learn about digital marketing & good business. Grow your career, your team, and your company.

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GA4

Hunting for Bots

Bot traffic in GA4 is really frustrating. Our Head of Analytics Nico Brooks takes us through the arduous effort of identifying & excluding bot traffic.

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Marketing Resources

Digital Marketing Updates: May 2023

Welcome to May! We highlight key digital marketing updates over the past month across analytics, SEO, and paid media.

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GA4

GA4 Custom Insights

Custom Insights in GA4 is great for monitoring & alerting on important metrics for changes. Learn how to use it, including examples of what to track.

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Marketing Resources

Digital Marketing Updates: April 2024

Happy April! We review key digital marketing updates in the month of March, including renaming Conversions in GA4 and Google’s anti-spam update.

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Marketing Resources

Digital Marketing Updates: March 2024

We highlight spam in GA4, new carousel rich snippets in Google search results, and advertising product updates in Google, Meta, and Pinterest.

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Marketing Resources

Digital Marketing Updates: February 2024

Two Octobers’s team shares what you need to know regarding the deletion of UA data, consent & cookie tracking, and other updates from this month.

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Marketing Resources

Digital Marketing Industry Updates: January 2024

Digital marketing updates from the past month: GA4-based audience targeting Ads, teen social media preferences, “open” ranks better for local businesses.

new custom ecommerce metrics report in ga4
GA4

Better Ecommerce Reports in GA4

Let’s overhaul GA4’s standard Monetization reporting. We create a new ecommerce report based on traffic source, change the menu and customize the item report.

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