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Learn about digital marketing & good business. Grow your career, your team, and your company.
Digital Marketing Industry Updates: August 2023
Read our summary of major developments in Google Analytics, paid media, and SEO.
Digital Marketing Industry Updates: July 2023
Our July update on digital marketing news includes the best of GA4, Google & LinkedIn ads features, and technical SEO deprecations.
Report on File Downloads in GA4
Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric.
Customizing Automatic Form Submit Events in GA4
GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.
Understanding GA4 & UA Data Discrepancies
Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.
Digital Marketing Industry Updates: June 2023
The impending Google Analytics change and Google’s steps into generative AI for ads and search results. It’s our June digital marketing update.
Time-of-Day reporting in GA4 & Looker Studio
GA4’s reporting for hour of day & day of week is limited. Learn how to create an easy-to-read chart in Looker Studio & a little about BigQuery along the way.
Celebrating Volunteer Month
Two Octobers employees got out of the office in March, following their passions to make their communities better.
Avoid the Looker Studio Quota Error
In this Looker Studio tutorial, we explain how to use the Extract Data connector in Looker Studio to overcome the dreaded GA4 Quota Error.
Why Local Business is Good Business
How supporting local businesses supports local jobs, more equitable pay, and civic and social well being.
Mastering Data Blends: Looker Studio for Marketers
Blends are one of the most powerful features in Looker Studio, but they’re a little tricky to get your head around. Learn why and how to use blends.
Digital Marketing Industry Updates: May 2023
Digital marketing never rests. But we’re here to pull out the news that matters. See our updates for May 2023.
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