A simple pie chart comparing new & returning users from GA4 data is actually not straightforward in Looker Studio. We share ninja techniques to build it.
How to Create a Pie Chart of GA4 New vs. Returning Users in Looker Studio Read More »
Read our summary of major developments in Google Analytics, paid media, and SEO.
Digital Marketing Industry Updates: August 2023 Read More »
Our July update on digital marketing news includes the best of GA4, Google & LinkedIn ads features, and technical SEO deprecations.
Digital Marketing Industry Updates: July 2023 Read More »
Learn how to report on PDF & other file downloads in GA4 with a custom report and improve it with a custom metric.
Report on File Downloads in GA4 Read More »
GA4’s built-in enhanced measurement form submit event isn’t always perfect. Learn how to track specific forms by page in GA4 and using GTM.
Customizing Automatic Form Submit Events in GA4 Read More »
Differences between data in GA4 and UA are not uncommon. These are the seven most common explanations.
Understanding GA4 & UA Data Discrepancies Read More »
