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Guide to SEO Topic Clusters

Content Marketing / By Abby Curtis / April 5, 2023
Screen Shot 2023 03 29 at 12.54.50 PM

A pillar and cluster strategy is an SEO-driven approach to developing and organizing content. Find out how to implement it.

Guide to SEO Topic Clusters Read More »

Digital Marketing Industry Updates: April 2023

Marketing Resources / By Kris Skavish / April 1, 2023
Looking upward at a cherry tree in bloom.

We’ve filtered the industry news into the most important and impactful updates from last month. Read our summary.

Digital Marketing Industry Updates: April 2023 Read More »

Understanding Search Intent

Content Marketing / By Abby Curtis / March 28, 2023
A screenshot of the SERP for the query "mountain bikes."

Search intent is the intention behind a Google search — why is the user searching? Find out more about the types of search intent and how to optimize for them.

Understanding Search Intent Read More »

GA4 Engagement Metrics: Session Duration & More

GA4 / By Nico Brooks / March 22, 2023
GA4 session duration vs. UA session duration.

Learn about Session Duration in GA4, how the user_engagement event makes it a more useful metric, and how Average Engagement Time per Session is measured.

GA4 Engagement Metrics: Session Duration & More Read More »

Intro to GA4 Part 4: Reporting

GA4 / By Nico Brooks / March 21, 2023
Screenshot of GA4 reports snapshot

Check out our crash course on how to get the most out of GA4 reports.

Intro to GA4 Part 4: Reporting Read More »

Intro to GA4 Part 3: Navigating the GA4 Interface

GA4 / By Nico Brooks / March 21, 2023
ga4 navigation screenshot

Having trouble understanding the GA4 interface? Let’s walk through the platform to demonstrate how to quickly and efficiently find the data you need.

Intro to GA4 Part 3: Navigating the GA4 Interface Read More »

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