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Intro to GA4 Part 2: GA4 vs. Universal Analytics

GA4 / By Nico Brooks / March 21, 2023
A screenshot of GA4's acquisition overview.

GA4 is coming — find out the differences between GA4 and Universal Analytics to make the transition a smooth one.

Intro to GA4 Part 2: GA4 vs. Universal Analytics Read More »

Intro to GA4 Part 1: The Event Model

GA4 / By Nico Brooks / March 21, 2023
A visual representation of the page_view event parameters.

In this GA4 tutorial, we what events are, the parameters you need to know, and naming conventions.

Intro to GA4 Part 1: The Event Model Read More »

Data-Driven Content Ideation: How and Where to Find Content Ideas

Content Marketing / By Abby Curtis / March 20, 2023
scion, seedling, cotyledons-2735924.jpg

Wondering how to find content ideas for your digital marketing strategy? Look to the data. We’ll show you how.

Data-Driven Content Ideation: How and Where to Find Content Ideas Read More »

Three Vital Resource Connections for Creating a Registered Apprenticeship

Apprenticeship / By Jamil Chughtai / March 20, 2023
tree with roots 800 400

Explore the many resources available to businesses when creating a new registered apprenticeship program.

Three Vital Resource Connections for Creating a Registered Apprenticeship Read More »

GA4 Funnel Exploration: Where Do Users Go After Landing?

GA4 / By Nico Brooks / March 20, 2023
A screenshot of the Funnel exploration report in GA4.

There’s a hidden feature in GA4 Funnel Explorations that enables you to report on where users go after landing on your site — find out how to use it.

GA4 Funnel Exploration: Where Do Users Go After Landing? Read More »

How to Develop an Effective Content Distribution Strategy

Content Marketing / By Abby Curtis / March 7, 2023
A gray wooden cabin with the backdrop of a mountain in spring

Creating content is great, but it’s hard to move the needle without content distribution. Find out how to put together a content distribution strategy.

How to Develop an Effective Content Distribution Strategy Read More »

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