Find out how to report on individual Google Analytics 4 conversions in Looker Studio by blending and filtering your data or creating custom metrics.
Report on Individual GA4 Conversions in Looker Studio Read More »
Our experts have compiled a list of the most important and impactful industry updates in digital marketing today. Find out more.
Digital Marketing Industry Updates: March 2023 Read More »
So far, GA4 only includes support for segments in Explorations. In this tutorial, we demonstrate how to create comparisons (advanced segments) — check it out.
GA4 Advanced Segments: Make Comparisons More Useful Read More »
In this GA4 tutorial, we cover how to set up the Scroll Depth trigger in Google Tag Manager (GTM) *and* how to create a scroll depth report in Looker Studio.
Guide to GA4 Scroll Tracking Read More »
Does social media affect SEO? There’s lots of conflicting information out there on the subject, but we have the facts on how social media and SEO work together.
How Social Media and SEO Work Together Read More »
GA4 Path Explorations show you how users flow through events and pages on your website. Find out how to create and use them!
How to Use Path Explorations in GA4 Read More »