How to Use the Jobs to Be Done Framework to Improve Your Marketing Messaging

Content Marketing, Marketing Resources, Paid Media / By /
Shining lightbulb among dull ones

By Jaimee LaTorra and Rachel Zinanti Have you ever looked at a marketing persona and wondered what to do with the information? We love personas when it comes to ad targeting, especially for display or Facebook campaigns, because they ensure that we stay focused on key audience characteristics. But when it comes to creating content, […]

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8 Data Storytelling Concepts (with Examples!)

Analytics, Marketing Resources, Tools / By /
constellations in the sky

By: Maggie Castle and Jaimee LaTorra Storytelling transcends industries and is often a focus in business books, conferences, sales trainings, and much more. Storytelling, specifically as it relates to data and analytics, is a routine challenge for digital marketers. Certainly in an agency setting, we’re frequently in a position where we need to explain complex

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3 Ways to Reach Your Target Audience Before They Visit Your Site

Paid Media / By /
Audience with Speech Balloons

With advancements in machine learning, the growth of attribution modeling, and digital marketing as a whole becoming more user-focused, keyword-only strategies for paid search are no longer going to cut it. This is why audiences are a hot topic for paid search. Typically, the term ‘audience’ is associated with remarketing lists. Remarketing is great and

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