Two Octobers was at NATCHCOM last week, the premier (and only?) digital marketing conference for natural brands. I got a chance to share some ideas about metrics and marketing strategy, but mostly it was a chance for me to listen and learn. First impression? I loved it! As an enthusiastic athlete, vegetarian and eater of […]
Learnings from NATCHCOM: digital meets natural Read More »
With zero coding, a small investment, and a little bit of time, you can create your own BigQuery data warehouse of marketing data. In the video below, I walk through how to set this up using these tools: Google Sheets – if you haven’t switched to Sheets from Excel yet, you are either a VBA
Creating a marketing data pipeline with Google Sheets, Supermetrics, CIFL and BigQuery Read More »
Last year, Google announced a major change to its Ad Grant program, requiring accounts to maintain a 5% click-through rate (CTR). Click-through rate is the ratio of clicks an ad gets to the number of times it is shown (impressions) and is an indication of the relevancy and quality of an ad. Grant accounts that
5 Tips for Google Grant Accounts Struggling to Hit a 5% CTR Read More »
Recent Changes to Google Grants If you’re already a Google Grant recipient, chances are you’ve noticed some changes in your grant account in the past year. One of the most notable changes to Google’s Ad Grants program is the strictness on keywords permitted to run. Previously, grant account managers could upload an infinite number of
Make the Most of Your Google Grant Keywords Read More »
What Should I Know About Google Ads Grants? As of January 2019, Google is processing over 40,000 search queries every second – that’s over 3.5 billion searches per day. This mind-boggling statistic is only one of the many reasons that nonprofits should be investing in their presence on Google. Unfortunately, we know that many nonprofits
No Time? No Problem: A Nonprofit’s Guide to Google Ad Grants Read More »
Unless you are paying close attention to your YouTube ad campaigns, you might not have noticed this trend: children have taken over. If you are currently running a YouTube campaign and have not reviewed a placements report lately, I have bad news for you: much of your advertising budget is being wasted by showing ads
Children Are Hurting Your YouTube Performance: Here’s How to Fix It Read More »