Our business development director, Ray Stein, is presenting on the perfect marketing mix at Denver Startup Week. In his presentation, Ray addresses how to prioritize digital marketing channels, tips for getting the most out of each channel, and where they belong in the customer journey. You can view a PDF of his presentation here.
The Perfect Marketing Mix Read More »
Our social media lead, Amanda Carroo, is presenting at Denver Startup Week. Below is a description of what she’ll be talking about, and you can view a PDF of her presentation here. Purchaser lists, email lists, web traffic, these are all segmented audience groups you could be using to your advantage on Facebook and Instagram. Amanda
Social Audiences: What You Should Be Doing Read More »
First, thanks for visiting our blog! Second, thanks for listening to my presentation on Becoming Truly Customer Focused at the Digital and Social Media Marketing conference. Don’t forget to do your homework 😊 Lastly, as a takeaway from what I shared in my presentation, here is your Two Octobers Guide to Meetings checklist that you can
The Becoming Truly Customer Focused Guide to Meetings Read More »
In early July, five members of our SEO team headed west to Seattle for a few days to attend MozCon 2018. As one of the best conferences out there for technical SEO, mobile strategy, analytics, and content, we all were excited to learn and bring back actionable insights for our accounts. We also were excited
Perspectives on MozCon 2018 Read More »
When I begin a social media engagement, the first question I ask is, “what is your goal?” Defining what you want to achieve is always step one. This helps identify the key metrics that should be used to measure success. Having that foundation is crucial and allows you to move on to the next step,
How to Measure (and Think About) Social Media Success Read More »
Google Ads store visit conversions are the first nicely packaged tracking solution in the paid search space to answer questions about online to offline behavior, attribution, and ultimately, return-on-investment. Even in certain industries where in-store purchases are still common, like appliances or automotive, online research is a key influencing factor to these in-store purchases. For
How to Tie Online to Offline Tracking Together Using Google Ads Read More »