Democratizing Digital: Two Octobers Announces Digital Marketing Training Program

Apprenticeship / By Serin Silva / February 15, 2020

Two Octobers has always been altruistic at its core. We believe in giving back and lifting up endeavors outside of our own. It’s in our approach with our clients, our employees, and our global interactions. It’s probably featured in our application for BCorp certification, too;-) Last October, we envisioned a training program for employees, clients, […]

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3 Ways to Improve Customer Acquisition Cost (CAC)

Marketing Strategy / By Serin Silva / December 18, 2019

As marketers, we often focus on the value and return of individual channels, and talk about things like CPA and ROAS. But let’s take a step back for a moment. Thinking more holistically, let’s look at the total sales and marketing cost required to earn a customer. That’s CAC, or Customer Acquisition Cost. The lower

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2020 Marketing: Carving Up the Budget Pie to Win

Marketing Resources / By Serin Silva / December 18, 2019

Yes, we know your budget pie is probably not the size you need and it has to work really hard to do its job. We hear you and offer up some tips to help: Foundations If the foundation of a house is not well built, the rest of the house will be weak. The foundational

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Conference Report: TechSEO Boost

SEO & AIO / By Niki Mosier / December 10, 2019

There is no shortage of SEO conferences to choose from each year. It can be hard to narrow it down when it comes time to decide which conferences to attend. TechSEO Boost should definitely be at the top of the list for anyone who wants to learn more about what people in the trenches have

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Page Speed Optimization: Table for Two

SEO & AIO / By Two Octobers Analytics Team / October 16, 2019

I’ve been reading a lot about this debate of “does site speed matter for organic success?”, and to me it always sounds like an evening out at a restaurant. Page speed is the time it takes from a customer first entering a restaurant, to receiving their food. The longer it takes, the more likely it

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Is My Website Good Enough? How to Think About and Measure User Engagement

Analytics, UX / By Kris Skavish / September 6, 2019

You launched your new website, and you celebrated! (As you should! That was a lot of work.) But you’re not done. Your website can get better. You want more leads and sales. And of course, your boss wants marketing to drive growth. The key to getting more leads from your website is to always be

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