Before I started working at Two Octobers, they didn’t have much of an infrastructure to support remote work. They offered (and still do) a flexible work from home policy, but there were no full-time remote employees. As a company that values collaboration – it’s one of the core principles – they were struggling with the […]
Tips & Tricks for Managing Remote Teams in Digital Marketing Read More »
If you’re a kid from the 80’s, even 90’s or 2000’s, when you were told you were going to Disney World, you were PUMPED. Seriously, the excitement was uncontainable. Well, if you love social media and digital marketing, getting a ticket for Facebook’s annual developer conference, F8, provides a similar feeling. My outward expression might
F8: An Insider’s View of Facebook’s Developer Conference Read More »
And additional focus on an old direction. When Kris Skavish and I started Two Octobers in 2010, we shared a vision of a collaborative team of smart, analytical marketers who enjoy helping businesses grow. We wanted to create a no-nonsense culture where results are valued over BS, and everyone is treated with respect. I say
A New Direction for Marketing (and Two Octobers) Read More »
By Jaimee LaTorra and Rachel Zinanti Have you ever looked at a marketing persona and wondered what to do with the information? We love personas when it comes to ad targeting, especially for display or Facebook campaigns, because they ensure that we stay focused on key audience characteristics. But when it comes to creating content,
How to Use the Jobs to Be Done Framework to Improve Your Marketing Messaging Read More »
By: Maggie Castle and Jaimee LaTorra Storytelling transcends industries and is often a focus in business books, conferences, sales trainings, and much more. Storytelling, specifically as it relates to data and analytics, is a routine challenge for digital marketers. Certainly in an agency setting, we’re frequently in a position where we need to explain complex
8 Data Storytelling Concepts (with Examples!) Read More »
With advancements in machine learning, the growth of attribution modeling, and digital marketing as a whole becoming more user-focused, keyword-only strategies for paid search are no longer going to cut it. This is why audiences are a hot topic for paid search. Typically, the term ‘audience’ is associated with remarketing lists. Remarketing is great and
3 Ways to Reach Your Target Audience Before They Visit Your Site Read More »