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Learn about digital marketing & good business. Grow your career, your team, and your company.

A New Direction for Marketing (and Two Octobers)

And additional focus on an old direction. When Kris Skavish and I started Two Octobers in 2010, we shared a vision of a collaborative team of smart, analytical marketers who

constellations in the sky
Analytics

8 Data Storytelling Concepts (with Examples!)

By: Maggie Castle and Jaimee LaTorra Storytelling transcends industries and is often a focus in business books, conferences, sales trainings, and much more. Storytelling, specifically as it relates to data

grassy hill with blue sky
Content Marketing

2018 Content Marketing Predictions Broken-Down

By: Amanda Carroo & Alli Berry Dissecting the state of Content Marketing is no small chore.   The beginning of a new year is always so refreshing. A new start.

local search marketing (SEO)
Local SEO

Top 5 Local Citations for 2018

This list is very helpful for businesses in 2018, but just like everything technology related…things evolve. Check out our blog post Top 10 Free Places to List Your Business to see

Google Analytics on a Tablet
Analytics

Setting Up SEO Reporting in Google Analytics

This post is a write-up from the Google Analytics December 2017 Meetup. It is intended for Google Analytics users who do not have much experience with SEO.  How to Set

pie charts, map graphs, and bar charts
Analytics

Six Great Google Analytics Dashboards

I’m leading the Denver Google Analytics Meetup tonight, and we’re going to be talking about dashboards. Sharing a summary here for the Meetup, and anyone else who wants to get

man presenting a flow chart
Analytics

How to get the most out of Google Analytics 2017

Thank you to everyone who attended my Denver Startup Week presentation on How to get the most out of Google Analytics! Here is a PDF of the presentation: DSW-GA-2017 Drop

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