To address structural inequities in our industry’s talent development, Two Octobers decided to create a digital marketing apprenticeship.
The Case for Apprenticeship in Marketing and Advertising Read More »
Google Search Console shows only a fraction of your organic impressions and clicks. But the data is there–see how to access it.
Native Google Search Console May Be Limiting You – Here’s Why Read More »
SEOs are sitting on a treasure trove of keyword data in Google Search Console (GSC), but Google’s lackluster interface makes it hard to get any value out of it. At MozCon Virtual 2021, Two Octobers’ Product Director Noah Learner spoke about how the GSC API can unlock game-changing insights into SEO. The API contains millions
Mozcon 2021: Google Search Console Data, unleashed Read More »
How community support pointed Raquel Torres-Miramonte to becoming Two Octobers’ first digital marketing apprentice.
A digital marketing apprentice’s story Read More »
In this tutorial, we explore methods for analyzing a top content page – i.e. a page we are really interested in getting people to. The goal of this analysis will be to identify tactics for increasing engagement with the page. For this example, we will be looking at the contact page on the Two Octobers
Analytics Tutorial: Content Deep Dive Read More »
Calculating Marketing ROI There are a lot of different ways to look at marketing ROI, but for organizations that sell online, return on ad spend (ROAS) is a common metric for measuring marketing performance. ROAS is gross revenue divided by ad spend. Simply put, how much did you spend to generate how much revenue? It
Analytics Tutorial: How Is My Marketing Contributing to Revenue? Read More »