Audience Analysis in GA The Audience section of GA reporting shows characteristics of the people who visit a website, including where they come from, what devices they use, and demographics. To understand top audiences, we are going to export several of these reports and look for top- and poor-performing audience segments. The reports we are […]

Acquisition reporting shows how website visitors perform, based on where they are coming from. Acquisition reporting includes the following sections: All Traffic – reports of all traffic to the website, organized by various dimensions. Detailed referral traffic reporting also falls in this section, for some reason. Google Ads – if Google Ads and GA are linked, these

The Audience reporting section of GA is focused on reports that help you understand the characteristics of a website’s audience. Using Audience Reports To Do a Persona Analysis in GA We are going to walk through how to use GA to develop marketing personas, as a way to demonstrate some of the capabilities of audience