Understanding Google Analytics Assisted Conversions Data Discrepancies

Analytics / By Nico Brooks / August 31, 2016

The Google Analytics assisted conversions report is very helpful for demonstrating which channels or sources indirectly influence conversions on a client’s site, but there are two somewhat confusing aspects to this report. The number of conversions shown by channel or source does not match other Google Analytics reports. Huh? The conversion numbers in the assisted conversions column sometimes exceeds […]

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An SEO’s Guide to Executing a Successful Website Redesign

SEO / By Jake Jamieson / August 24, 2016

The Initial Redesign Ask “We need a new website.” Those are five simple words, but they pack a punch. I’ve seen more than one client come looking for help midstream during a redesign project because they didn’t realize just how much work was involved. Worse yet are the times a distraught client comes to me

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Google Analytics Cross-domain Tracking in an iFrame

Analytics, Marketing Resources / By Nico Brooks / August 17, 2016

A quick primer on the nature of the problem One of the most common problems I run into with Google Analytics (GA) occurs when a website uses a 3rd-party shopping cart, booking system or other transactional functionality. These systems often run on another domain, which means a user goes from xyz.com to xyz.shoppingcart.com to

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Three Lessons in Google Shopping: Advanced Optimizations That Don’t Require a Developer

Marketing Resources, Paid Media / By Maggie Castle / August 10, 2016

Marketers trained in the practice of traditional paid search know the large universe of SEM optimizations well. We have lists, or in my case, a tortured novel, full of changes to implement and tests to conduct. But these lists of vetted paid search tactics don’t always translate when it comes to Google Shopping. Google

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Why We Love Google Ads Experiments in Drafts (And You Should, Too!)

Marketing Resources, Paid Media / By Maggie Castle / August 4, 2016

man sitting on steps with 3 doors behind

By: Rachel Zinanti & Maggie Castle To make the change, or not make the change? You think it will be great for the account, but what if it’s not? What if it tanks and your SEM performance takes a nosedive? If you manage paid search accounts, you know what we’re talking about. You’ve had this

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Collaborate!

Business for Good / By Nico Brooks / June 29, 2016

At Two Octobers, one of our core working principles is that collaboration makes work more productive and fun. To get better at it, we brought in some of the fabulous folks at On Your Feet. Here’s a short video capturing the ensuing productivity and fun. Video production, direction and editing: Johan Christanson Muse: Balto

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