Analytics Roundup – Updates from September 2025
Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.
Nico Brooks
October 1, 2025
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Author: Nico Brooks
Nico Brooks
Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching.
Learn more about Nico or read more blogs he has written.
Analytics Roundup – Updates from August 2025
Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.
Nico Brooks
August 29, 2025
Creating a Measurement Plan With the Google Analytics and Stape GTM MCP Servers
Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.
Nico Brooks
August 29, 2025
Analytics Roundup – Updates from July 2025
Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.
Nico Brooks
July 31, 2025
Connecting to the Google Analytics MCP server with Claude
Connect live GA4 data with Claude, ChatGPT, or Gemini. Here’s how to set up a GA MCP Server for illuminating insights.
Nico Brooks
July 29, 2025
Analytics Roundup – Updates from June 2025
AI agents & analytics, GA4’s product roadmap, and great articles to improve your marketing analytics in the changing world of digital marketing.
Nico Brooks
June 30, 2025