Analytics and the psychological cost of constant observation
Sometimes, the act of measurement affects the behavior of the thing we are measuring. That can result in hidden and not-so-hidden costs.
Nico Brooks
March 4, 2025
blog
Author: Nico Brooks
Nico Brooks
Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching.
Learn more about Nico or read more blogs he has written.
Analytics Roundup – Updates from January 2025
Being good at working with data and understanding data are not the same thing; Google Meridian open source MMM, and more.
Nico Brooks
January 31, 2025
Analytics Roundup – Updates from December 2024
Musings on “what matters is measurable”, new Looker Studio features, a cool free GA4 audit dashboard, and more.
Nico Brooks
December 31, 2024
Sortable Date Comparisons in Looker Studio Tables
Looker Studio’s comparison date range columns are nice, but frustratingly not sortable. Learn how to create a table with sortable comparison columns.
Nico Brooks
December 31, 2024
Analytics Roundup – Updates from November 2024
Trouble with troubleshooting, new features in GA4 & Looker Studio, what “do not sell” means in privacy regs, and articles that made Nico smarter.
Nico Brooks
November 30, 2024
Tracking AI Traffic in GA4: A Step-by-Step Guide
Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.
Nico Brooks
November 14, 2024
