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Learn about digital marketing & good business. Grow your career, your team, and your company.
Digital Marketing Updates: December 2024
Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.
Analytics Roundup – Updates from November 2024
Trouble with troubleshooting, new features in GA4 & Looker Studio, what “do not sell” means in privacy regs, and articles that made Nico smarter.
Tracking AI Traffic in GA4: A Step-by-Step Guide
Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.
Explore More topics
Marketing analytics is the backbone of digital marketing: uncover and organize data to find out more about audiences, evaluate the efficacy of efforts, identify opportunities for improvement, and inform an overall strategy. Explore our resources and tools to become a better data-driven marketer.
Analytics Roundup – Updates from November 2024
Trouble with troubleshooting, new features in GA4 & Looker Studio, what “do not sell” means in privacy regs, and articles that made Nico smarter.
Tracking AI Traffic in GA4: A Step-by-Step Guide
Report on traffic from people clicking through from AI services like ChatGPT. Build an exploration with a custom segment + a new channel group for AI traffic.
Analytics Roundup – Updates from October 2024
ChatGPT traffic in the GA house! Plus new features in GA4 and understanding GTM first-party mode (with NotebookLM). Giddyup, it’s October’s Analytics Roundup.
GA4 Path Analysis with BigQuery
This article details the process of building two BigQuery tables for path analysis, with a focus on creating Looker Studio reports that visualize user journeys through page views and events.
Five Great Plug-and-Play SEO Dashboards
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
Read more Analytics blogs, including blogs about GA4 and Looker Studio
SEO
Search Engine Optimization aims to help search engines and users better understand your website’s content, rank it accordingly, and drive traffic to it. SEO encompasses many processes, including technical fixes, user experience considerations, and content. Learn more about SEO by exploring our resources.
Digital Marketing Updates: December 2024
Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.
Five Great Plug-and-Play SEO Dashboards
Preview five great dashboards for SEO reporting and analysis, and find the one that works best for you.
How should your SEO strategy change now that generative AI is being used in search results?
Google continues to roll out Generative AI search. How should your SEO strategy change? We explore what’s changed…and what stays the same.
AI and SEO: Trends, Tools, and Strategies for the New State of Search
Unsure how to leverage AI for SEO? Read this helpful article to learn what to do and what not to do when it comes to using AI tools in SEO work.
Guide to SEO Topic Clusters
A pillar and cluster strategy is an SEO-driven approach to developing and organizing content. Find out how to implement it.
Read more SEO blogs, including blogs about content marketing, Local SEO and Conversion Rate Optimization
Paid Media
Targeted paid media drives awareness, website visitors, leads, and revenue. Find out more about search advertising, social media advertising, and more by exploring our resources.
Digital Marketing Updates: December 2024
Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.
How to Establish KPIs for Digital Marketing Campaigns
A critical part of any marketing campaign is to set clear goals. We walk through three approaches to establishing digital marketing KPIs.
5 Tips for Growing Revenue During an Uncertain Q4
In uncertain times, we share 5 tactics ecommerce marketers can use to focus their efforts and maximize revenue.
Search Ad CTRs by Age
A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.
5 Tips for Google Grant Accounts Struggling to Hit a 5% CTR
Last year, Google announced a major change to its Ad Grant program, requiring accounts to maintain a 5% click-through rate (CTR). Click-through rate is the ratio of clicks an ad
Read more Paid Media blogs
Marketing Resources
We’re always happy to share advice, research, and tools that can help your business grow. Check out our latest resources.
Digital Marketing Updates: December 2024
Google tests AI Sales Assistant with conversational advice; TikTok launches an AI tool to create videos from URLs for effortless ads.
Digital Marketing Updates: November 2024
The latest developments in digital marketing include Meta feature updates, Google downgrading ranking on vastly different content, and more.
Digital Marketing Updates: October 2024
Ways Google is emphasizing the value of authenticity in organic results, the intro of search ads on TikTok, and Google Ads’ automated ad “improvements”.
Digital Marketing Updates: September 2024
Updates in Google organic search–algorithm update & AI Overview sources–as well as Google Ads changes like YouTube audience targeting.
Digital Marketing Updates: August 2024
What’s been going on digital marketing the past month, including Chrome third-party cookies, PMax transparency, and the new SearchGPT.
See more marketing resources.
Business for good
Running a better business means moving away from the status quo. Two Octobers is a certified B Corp™, which means we meet the highest verified standards of social and environmental performance, transparency, and accountability. Here are some of the ways we work differently.
How to Get Digital Marketing Experience Before Your First Job
Are you eager to dive into the world of digital marketing, but lack experience? Read our tips for being proactive and resourceful when you’re starting out.
Closing the Racial Wealth Gap with Registered Apprenticeship
Registered apprenticeship is one of the many tools we can use to address the staggering differences between wealth in white and non-white families in the US.
Retain and Grow Your Entry-Level Marketers with Apprenticeship
Investing in talent development through apprenticeship helps businesses grow cost-effectively and better retain entry-level workers.
A Day in the Life of a Digital Marketing Apprentice
Take a closer look at the daily work of a digital marketing apprentice, and apprentice Karen Carr shares her thoughts.
Celebrating Volunteer Month
Two Octobers employees got out of the office in March, following their passions to make their communities better.
Read more Business for Good blogs, including blogs about Apprenticeship
news
Stay abreast of all things Two Octobers — tools, press, awards, and more.
Two Octobers Wins Workforce Award
Two Octobers has won the Transformer award from Denver Workforce Services for our digital marketing registered apprenticeship program.
You’re Invited! New webinar series: Mastering Keyword Research With GSC
Our webinar series helps SEOs and digital marketers leverage Google Search Console data to make big improvements in ranking, traffic, and conversions.
Mozcon 2021: Google Search Console Data, unleashed
SEOs are sitting on a treasure trove of keyword data in Google Search Console (GSC), but Google’s lackluster interface makes it hard to get any value out of it. At MozCon Virtual 2021, Two Octobers’ Product Director Noah Learner spoke about how the GSC API can unlock game-changing insights into SEO. The API contains millions
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