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News

Two Octobers Becomes Majority-Woman-Owned

Last month, Two Octobers made a big and little change. After 10 1/2 years of being a 50/50 partnership, co-founder Nico Brooks and I decided to tip the scales towards

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Google Business Profiles

Attract & Qualify Customers with Google My Business Q&A

One of the most underutilized tools on a Google Business Profile (formerly Google My Business) is the Q&A section. For all the time marketers put into choosing the right Google

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News

Two Octobers — Out in the Wild, February 2020

SMX This month, Niki Mosier, shared her SEO expertise at SMX West 2020.Key theme: In-House SEO Strategy & Implementation. Check out info about the show here. Update! Niki’s slides are

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SEO

Conference Report: TechSEO Boost

There is no shortage of SEO conferences to choose from each year. It can be hard to narrow it down when it comes time to decide which conferences to attend.

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SEO

Page Speed Optimization: Table for Two

I’ve been reading a lot about this debate of “does site speed matter for organic success?”, and to me it always sounds like an evening out at a restaurant. Page

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Analytics

Data, Data Everywhere–But How to Stop and Think?

The world gathers data at an alarming rate – 2.5 quintillion bytes of data every day. We’ve become extremely proficient at collecting data – be it from enterprise systems, documents,

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Paid Media

Search Ad CTRs by Age

A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.

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