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Learnings from NATCHCOM: digital meets natural
Two Octobers was at NATCHCOM last week, the premier (and only?) digital marketing conference for natural brands. I got a chance to share some ideas about metrics and marketing strategy,
Creating a marketing data pipeline with Google Sheets, Supermetrics, CIFL and BigQuery
With zero coding, a small investment, and a little bit of time, you can create your own BigQuery data warehouse of marketing data. In the video below, I walk through
5 Tips for Google Grant Accounts Struggling to Hit a 5% CTR
Last year, Google announced a major change to its Ad Grant program, requiring accounts to maintain a 5% click-through rate (CTR). Click-through rate is the ratio of clicks an ad
Make the Most of Your Google Grant Keywords
Recent Changes to Google Grants If you’re already a Google Grant recipient, chances are you’ve noticed some changes in your grant account in the past year. One of the most
No Time? No Problem: A Nonprofit’s Guide to Google Ad Grants
What Should I Know About Google Ads Grants? As of January 2019, Google is processing over 40,000 search queries every second – that’s over 3.5 billion searches per day. This
Children Are Hurting Your YouTube Performance: Here’s How to Fix It
Unless you are paying close attention to your YouTube ad campaigns, you might not have noticed this trend: children have taken over. If you are currently running a YouTube campaign
The Perfect Marketing Mix
Our business development director, Ray Stein, is presenting on the perfect marketing mix at Denver Startup Week. In his presentation, Ray addresses how to prioritize digital marketing channels, tips for
Social Audiences: What You Should Be Doing
Our social media lead, Amanda Carroo, is presenting at Denver Startup Week. Below is a description of what she’ll be talking about, and you can view a PDF of her presentation
The Becoming Truly Customer Focused Guide to Meetings
First, thanks for visiting our blog! Second, thanks for listening to my presentation on Becoming Truly Customer Focused at the Digital and Social Media Marketing conference. Don’t forget to do
Perspectives on MozCon 2018
In early July, five members of our SEO team headed west to Seattle for a few days to attend MozCon 2018. As one of the best conferences out there for
How to Measure (and Think About) Social Media Success
When I begin a social media engagement, the first question I ask is, “what is your goal?” Defining what you want to achieve is always step one. This helps identify
How to Tie Online to Offline Tracking Together Using Google Ads
Google Ads store visit conversions are the first nicely packaged tracking solution in the paid search space to answer questions about online to offline behavior, attribution, and ultimately, return-on-investment. Even
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