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Does the Readability Score of Your Content Affect Bounce Rates?
No. Not at all. You just saved yourself 10 minutes of reading. That’s 10 minutes you could use to jog a mile, or whip up a batch of chocolate chip
Understanding Google Analytics Assisted Conversions Data Discrepancies
The Google Analytics assisted conversions report is very helpful for demonstrating which channels or sources indirectly influence conversions on a client’s site, but there are two somewhat confusing aspects to this report.
An SEO’s Guide to Executing a Successful Website Redesign
The Initial Redesign Ask “We need a new website.” Those are five simple words, but they pack a punch. I’ve seen more than one client come looking for help midstream
Google Analytics Cross-domain Tracking in an iFrame
A quick primer on the nature of the problem One of the most common problems I run into with Google Analytics (GA) occurs when a website uses a 3rd-party
Three Lessons in Google Shopping: Advanced Optimizations That Don’t Require a Developer
Marketers trained in the practice of traditional paid search know the large universe of SEM optimizations well. We have lists, or in my case, a tortured novel, full of changes
Why We Love Google Ads Experiments in Drafts (And You Should, Too!)
By: Rachel Zinanti & Maggie Castle To make the change, or not make the change? You think it will be great for the account, but what if it’s not? What
Collaborate!
At Two Octobers, one of our core working principles is that collaboration makes work more productive and fun. To get better at it, we brought in some of the fabulous
Six Must-have Citations in 2016
Extra, extra! Emily Bacher just published an updated version of this post for 2020. While much of the information in this post is still relevant, we encourage you to check
Replacing Google Ads Editor HTML Export Functionality
Updated August, 2016, to reflect changes in Google Ads Editor and added support for the expanded text ad format. In the Summer of 2015, Google removed the HTML export feature
How Consumers View Retail Price Image: Implications for Digital Marketing
Price-conscious shoppers are a popular target for marketers, but there’s a lot beyond deals and coupons that influence consumer perception of a business’s pricing. Using these more subtle factors can
Conflicting Google My Business Pages
In last week’s episode of Google My Business EMERGENCY!, we explained why so many businesses can share the same address and the problems this can cause when trying to claim
Google My Business for Medical Clinics
Why is it so hard to claim a Google My Business page? Medical clinics often struggle to claim and maintain their Google My Business (GMB) pages. The same is true
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