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Find and Replace in Google Sheets with regex
A handy trick for using google sheets regex File under: anecdotes from my love affair with Google Sheets. If you’ve ever had to consolidate a bunch of messy data into

Marketing Automation – a Journey with Google Sheets and Supermetrics – Part I
Part I – Failure and recovery This post is aimed at people who work in marketing and advertising, and are interested in automating tasks to improve quality and efficiency.

How to get the most out of Google Analytics
We are doing a presentation on September 15th for Denver Startup Week. More to follow after the presentation, but here is a link to the Google Presentation: How to get

Does the Readability Score of Your Content Affect Bounce Rates?
No. Not at all. You just saved yourself 10 minutes of reading. That’s 10 minutes you could use to jog a mile, or whip up a batch of chocolate chip

Understanding Google Analytics Assisted Conversions Data Discrepancies
The Google Analytics assisted conversions report is very helpful for demonstrating which channels or sources indirectly influence conversions on a client’s site, but there are two somewhat confusing aspects to this report.

An SEO’s Guide to Executing a Successful Website Redesign
The Initial Redesign Ask “We need a new website.” Those are five simple words, but they pack a punch. I’ve seen more than one client come looking for help midstream

Google Analytics Cross-domain Tracking in an iFrame
A quick primer on the nature of the problem One of the most common problems I run into with Google Analytics (GA) occurs when a website uses a 3rd-party

Three Lessons in Google Shopping: Advanced Optimizations That Don’t Require a Developer
Marketers trained in the practice of traditional paid search know the large universe of SEM optimizations well. We have lists, or in my case, a tortured novel, full of changes

Why We Love Google Ads Experiments in Drafts (And You Should, Too!)
By: Rachel Zinanti & Maggie Castle To make the change, or not make the change? You think it will be great for the account, but what if it’s not? What

Collaborate!
At Two Octobers, one of our core working principles is that collaboration makes work more productive and fun. To get better at it, we brought in some of the fabulous

Six Must-have Citations in 2016
Extra, extra! Emily Bacher just published an updated version of this post for 2020. While much of the information in this post is still relevant, we encourage you to check

Replacing Google Ads Editor HTML Export Functionality
Updated August, 2016, to reflect changes in Google Ads Editor and added support for the expanded text ad format. In the Summer of 2015, Google removed the HTML export feature
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