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Improve UX by Quantifying Your Intuition
As an SEO consultant, I often find myself discussing user experience (UX) with my clients. This is in part because UX factors influence search engine ranking, but mostly because we
SERP Optimization: Myth of the 10 Blue Links
Use SERP Features To Rank in Google 97% of Google SERPs (search engine results pages) include rich results like local pack, shopping, in-app-search, knowledge panel, answer box, etc. Businesses need
Marketing Automation – a Journey with Google Sheets and Supermetrics – Part II
Part II – My First Project The problem: automated budget tracking and management My first project with Google Sheets and Google Apps Script (GAS) was to rebuild the campaign
During Election Years, Where Do People Want to Move?
At Two Octobers, we are always striving to better understand consumer behavior as it relates to our client’s business goals. The more we understand about how consumers research and make
Advanced Reporting & Automation for Google Shopping
Using the Google Merchant Center API, Supermetrics & More By Nico Brooks & Maggie Castle It doesn’t take much to upend a Google Merchant Center (GMC) account. A single recalled
Find and Replace in Google Sheets with regex
A handy trick for using google sheets regex File under: anecdotes from my love affair with Google Sheets. If you’ve ever had to consolidate a bunch of messy data into
Marketing Automation – a Journey with Google Sheets and Supermetrics – Part I
Part I – Failure and recovery This post is aimed at people who work in marketing and advertising, and are interested in automating tasks to improve quality and efficiency.
How to get the most out of Google Analytics
We are doing a presentation on September 15th for Denver Startup Week. More to follow after the presentation, but here is a link to the Google Presentation: How to get
Does the Readability Score of Your Content Affect Bounce Rates?
No. Not at all. You just saved yourself 10 minutes of reading. That’s 10 minutes you could use to jog a mile, or whip up a batch of chocolate chip
Understanding Google Analytics Assisted Conversions Data Discrepancies
The Google Analytics assisted conversions report is very helpful for demonstrating which channels or sources indirectly influence conversions on a client’s site, but there are two somewhat confusing aspects to this report.
An SEO’s Guide to Executing a Successful Website Redesign
The Initial Redesign Ask “We need a new website.” Those are five simple words, but they pack a punch. I’ve seen more than one client come looking for help midstream
Google Analytics Cross-domain Tracking in an iFrame
A quick primer on the nature of the problem One of the most common problems I run into with Google Analytics (GA) occurs when a website uses a 3rd-party
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