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How Reviews Flow Around the Web
Click on the image for a big version, suitable for framing. My colleague Kris wrote a fine post a couple of weeks ago on the importance of online reviews for
What Percentage of Search Is Local?
I’ve had a hard time finding a good answer to this question: what percentage of searches on web search engines such as Google and Bing are local? I’ve heard wildly
Be Warned: Google Broad Match Keeps Getting Broad-Matchier
Google Ads “Related-To” Links and the Importance of Negative Keywords We have come across a number of instances recently where Google is broad matching terms that are barely related to
SEM: Why You Shouldn’t Care About Minimum First Page Bid
Hardly anyone goes past the first page of Google results, so you want your ads to show up on the first page, right? That’s why Google prominently displays the minimum
How to Use Google Ads Match Types
Google Ads allows you to specify a match type for each keyword you bid on. Yahoo and Bing do too, though there are some slight variations in how they work.
Great Content for Facebook Business Pages
So you’re thinking about launching a Facebook page for your business, but what could you possibly talk about? The good news is, you probably have more to say and share
The Problem of Measurability
There is a basic problem with web analytics today. Web analytics tools give us data on what drives leads or web conversions, but the picture they paint is incomplete at
Digital Pollution
Internet marketing is targeted. In contrast to the 30 second network TV spot, the internet allows marketers to target messaging by medium, location, topic, demographic and a variety of other
Paid Search: Bidding with Confidence
Businesses new to search marketing and veterans alike can easily come to the wrong conclusions about their pay-per click campaigns. Imagine you pay $1 each for 200 clicks and you
Paid Search: Bidding Based on ROI
This article explains some basic concepts related to bidding on paid search keywords based on return on investment (ROI). Using ROI to make bidding decisions helps ensure that you
Seeing What a Search Engine Sees
Make sure you can be found: seeing site content and navigation from the point of view of a search engine. I’ve mentioned a few times on this blog how compelling
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