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Paid Media
Paid Search: Bidding Based on ROI
This article explains some basic concepts related to bidding on paid search keywords based on return on investment (ROI). Using ROI to make bidding decisions helps ensure that you
Nico Brooks
April 26, 2010
Seeing What a Search Engine Sees
Make sure you can be found: seeing site content and navigation from the point of view of a search engine. I’ve mentioned a few times on this blog how compelling
Nico Brooks
April 6, 2010
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