blog
Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
Filter by categories
search
Google Analytics Events Cheat Sheet
I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on Google Analytics Events. Here’s a PDF version, and the image below links to a PNG version. Hat tip to Lunametrics for helpful scripts and being generally
What You Need To Know About SERPs and Interaction
Search engine results pages (SERPs) have changed significantly over the years, and there are lots of new features. Now you have knowledge graphs and carousels. You have answer boxes and local listings in the right rail. Do you know how
Happy Holidays from Two Octobers!
Thanks to everyone who helped make this a great year! We put together a short holiday video for your enjoyment. Video direction, production and editing: Johan Christianson.
5 Tools to Run a People-Centric Agency
As a veteran of several software startups, I’ve been involved in my share of attempts to write mission statements and extol the companies’ differentiators in marketing collateral. I wistfully read articles describing forward-thinking companies in which HR, company positioning, and
Marketing Automation – a Journey with Google Sheets and Supermetrics – Part III
Part III – Automation Everywhere Two Octobers has become a hotbed of automation. Around the office, people are creating tools to monitor shopping campaigns, forward emails based on client names, and manage ad copy programmatically. The complete list is far too
Improve UX by Quantifying Your Intuition
As an SEO consultant, I often find myself discussing user experience (UX) with my clients. This is in part because UX factors influence search engine ranking, but mostly because we measure our success in terms of engaged visitors and conversions,
