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With advancements in machine learning, the growth of attribution modeling, and digital marketing as a whole becoming more user-focused, keyword-only strategies for paid search are no longer going to cut it. This is why audiences are a hot topic for
We’ve been growing our SEO team here at Two Octobers, and we’ve been spending a lot of time discussing what make a great SEO analyst. Some traits are extremely helpful, while some can get in the way, depending on the