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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
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Happy Holidays from Two Octobers!
Thanks to everyone who helped make this a great year! We put together a short holiday video for your enjoyment. Video direction, production and editing: Johan Christianson.
5 Tools to Run a People-Centric Agency
As a veteran of several software startups, I’ve been involved in my share of attempts to write mission statements and extol the companies’ differentiators in marketing collateral. I wistfully read articles describing forward-thinking companies in which HR, company positioning, and
Marketing Automation – a Journey with Google Sheets and Supermetrics – Part III
Part III – Automation Everywhere Two Octobers has become a hotbed of automation. Around the office, people are creating tools to monitor shopping campaigns, forward emails based on client names, and manage ad copy programmatically. The complete list is far too
Improve UX by Quantifying Your Intuition
As an SEO consultant, I often find myself discussing user experience (UX) with my clients. This is in part because UX factors influence search engine ranking, but mostly because we measure our success in terms of engaged visitors and conversions,
SERP Optimization: Myth of the 10 Blue Links
Use SERP Features To Rank in Google 97% of Google SERPs (search engine results pages) include rich results like local pack, shopping, in-app-search, knowledge panel, answer box, etc. Businesses need to take note, along with the web developers, content creators,
Marketing Automation – a Journey with Google Sheets and Supermetrics – Part II
Part II – My First Project The problem: automated budget tracking and management My first project with Google Sheets and Google Apps Script (GAS) was to rebuild the campaign budget tracker we use to monitor budget pacing in paid
