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Part I – Failure and recovery This post is aimed at people who work in marketing and advertising, and are interested in automating tasks to improve quality and efficiency. It describes my recent journey towards achieving these goals. For
No. Not at all. You just saved yourself 10 minutes of reading. That’s 10 minutes you could use to jog a mile, or whip up a batch of chocolate chip cookies (and eat the dough). Or you could keep reading.
The Google Analytics assisted conversions report is very helpful for demonstrating which channels or sources indirectly influence conversions on a client’s site, but there are two somewhat confusing aspects to this report. The number of conversions shown by channel or source does not match
“We need a new website.” Those are five simple words, but they pack a punch. I’ve seen more than one client come looking for help midstream during a redesign project because they didn’t realize just how much work was involved.
A quick primer on the nature of the problem. Skip down if you don’t need a primer. One of the most common problems I run into with Google Analytics (GA) occurs when a website uses a 3rd-party shopping cart, booking