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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.

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google tag manager event tracking

Google Tag Manager Event Tracking Cheat Sheet

I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on setting up Google Analytics event tracking in Google Tag Manager. Here’s a PDF version, and the image below links to a PNG version. 

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google analytics events cheat sheet

Google Analytics Events Cheat Sheet

I’m presenting at the Denver Google Analytics Meetup tonight, and put together this cheat sheet on Google Analytics Events. Here’s a PDF version, and the image below links to a PNG version. Hat tip to Lunametrics for helpful scripts and being generally

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hand looking at phone and taking notes

What You Need To Know About SERPs and Interaction

Search engine results pages (SERPs) have changed significantly over the years, and there are lots of new features. Now you have knowledge graphs and carousels. You have answer boxes and local listings in the right rail. Do you know how

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team photo during holidays

Happy Holidays from Two Octobers!

Thanks to everyone who helped make this a great year! We put together a short holiday video for your enjoyment. Video direction, production and editing: Johan Christianson.

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