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Part II – My First Project The problem: automated budget tracking and management My first project with Google Sheets and Google Apps Script (GAS) was to rebuild the campaign budget tracker we use to monitor budget pacing in paid
At Two Octobers, we are always striving to better understand consumer behavior as it relates to our client’s business goals. The more we understand about how consumers research and make decisions, the more we can sharpen our messaging, offers, and
Using the GMC API, Supermetrics & More By Nico Brooks & Maggie Castle It doesn’t take much to upend a Google Merchant Center (GMC) account. A single recalled product in a feed of thousands could suspend an entire feed. Discrepancies
File under: anecdotes from my love affair with Google Sheets. This post describes a handy trick for data wrangling in Google Sheets. If you’ve ever had to consolidate a bunch of messy data into a few stem patterns, read on.
Part I – Failure and recovery This post is aimed at people who work in marketing and advertising, and are interested in automating tasks to improve quality and efficiency. It describes my recent journey towards achieving these goals. For