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Advanced Reporting & Automation for Google Shopping
Using the Google Merchant Center API, Supermetrics & More By Nico Brooks & Maggie Castle It doesn’t take much to upend a Google Merchant Center (GMC) account. A single recalled product in a feed of thousands could suspend an entire
Find and Replace with Regular Expressions in Google Sheets
File under: anecdotes from my love affair with Google Sheets. This post describes a handy trick for data wrangling in Google Sheets. If you’ve ever had to consolidate a bunch of messy data into a few stem patterns, read on.
Marketing Automation – a Journey with Google Sheets and Supermetrics – Part I
Part I – Failure and recovery This post is aimed at people who work in marketing and advertising, and are interested in automating tasks to improve quality and efficiency. It describes my recent journey towards achieving these goals. For
How to get the most out of Google Analytics
We are doing a presentation on September 15th for Denver Startup Week. More to follow after the presentation, but here is a link to the Google Presentation: How to get the most out of Google Analytics And here is a
Does the Readability Score of Your Content Affect Bounce Rates?
No. Not at all. You just saved yourself 10 minutes of reading. That’s 10 minutes you could use to jog a mile, or whip up a batch of chocolate chip cookies (and eat the dough). Or you could keep reading.
Understanding Google Analytics Assisted Conversions Data Discrepancies
The Google Analytics assisted conversions report is very helpful for demonstrating which channels or sources indirectly influence conversions on a client’s site, but there are two somewhat confusing aspects to this report. The number of conversions shown by channel or source does not match
