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To make the change, or not make the change? You think it will be great for the account, but what if it’s not? What if it tanks and your SEM performance takes a nosedive? If you manage paid search accounts,
Updated August, 2016, to reflect changes in AdWords Editor and added support for the expanded text ad format. In the Summer of 2015, Google removed the HTML export feature from AdWords Editor. We made heavy use of this functionality in
Price-conscious shoppers are a popular target for marketers, but there’s a lot beyond deals and coupons that influence consumer perception of a business’s pricing. Using these more subtle factors can be a valuable tool for crafting effective marketing copy. Consider