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Does the Readability Score of Your Content Affect Bounce Rates?
No. Not at all. You just saved yourself 10 minutes of reading. That’s 10 minutes you could use to jog a mile, or whip up a batch of chocolate chip cookies (and eat the dough). Or you could keep reading.
Understanding Google Analytics Assisted Conversions Data Discrepancies
The Google Analytics assisted conversions report is very helpful for demonstrating which channels or sources indirectly influence conversions on a client’s site, but there are two somewhat confusing aspects to this report. The number of conversions shown by channel or source does not match
An SEO’s Guide to Executing a Successful Website Redesign
“We need a new website.” Those are five simple words, but they pack a punch. I’ve seen more than one client come looking for help midstream during a redesign project because they didn’t realize just how much work was involved.
Google Analytics Cross-domain Tracking in an iFrame
A quick primer on the nature of the problem. Skip down if you don’t need a primer. One of the most common problems I run into with Google Analytics (GA) occurs when a website uses a 3rd-party shopping cart, booking
Three Lessons in Google Shopping: Advanced Optimizations That Don’t Require a Developer
Marketers trained in the practice of traditional paid search know the large universe of SEM optimizations well. We have lists, or in my case, a tortured novel, full of changes to implement and tests to conduct. But these lists of
Why We Love AdWords Experiments in Drafts (And You Should, Too!)
To make the change, or not make the change? You think it will be great for the account, but what if it’s not? What if it tanks and your SEM performance takes a nosedive? If you manage paid search accounts,
