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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.

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Conflicting Google My Business Pages

In last week’s episode of Google My Business EMERGENCY!, we explained why so many businesses can share the same address and the problems this can cause when trying to claim your Google My Business page. Our first responders arrived to

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Google My Business for Medical Clinics

Why is it so hard to claim a Google My Business page? Medical clinics often struggle to claim and maintain their Google My Business (GMB) pages. The same is true for doctors, lawyers, real estate agents and others. The problem

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Problems Accessing Google My Business Pages

There are a number of reasons why you might not be able to access your business’ page on Google My Business; you can’t remember your password, someone else has verified the page, or maybe you just don’t know. Process to gain access

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AdWords View-Through and Analytics Assisted Conversions

View-Through Conversions“Appearing only for the Display Network, View-Through Conversions happen when a customer views your image or rich media ad before converting, but never actually clicks on the ad. If these customers later convert, this metric counts their conversions as

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