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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.

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Internal Site Search: Hiding in Plain Sight

Businesses pay a lot of money to figure out what people want from them and/or their industry. Even with that research, businesses can still miss the mark on what they deliver and how they deliver it. What a lot of

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AdWords Shopping Ads – Setting Bids by Product Price

Google recently released a major update to product advertising on their AdWords platform. With the update came a new name, Shopping campaigns, replacing their previously-named Product Listing Ads (PLA) campaigns. Shopping campaigns generate keywords and ads from a product data feed

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Does Moz Local Work?

Does Moz Local work for managing multi-unit businesses? == UPDATE – January 2016 Check out our updated Moz Local review with 20 months of data! == We’ve been testing Moz Local for 6 weeks hoping to answer this question. Last week

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Moz Local Review: First 5 Weeks Results

== UPDATE January 2016 Check out our latest Moz Local test with 20 months of data! == When Moz launched their new Moz Local listing management tool in March, we at Two Octobers were pretty excited. The price is right ($49/year),

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Engagement as a Proxy for Conversion Rate

Can engagement metrics be used as a proxy for conversion rate when optimizing advertising campaigns? When we manage advertising campaigns, whether they be in Google AdWords, Facebook or elsewhere, we strive to drive a many leads or sales as possible.

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