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Internal Site Search: Hiding in Plain Sight
Businesses pay a lot of money to figure out what people want from them and/or their industry. Even with that research, businesses can still miss the mark on what they deliver and how they deliver it. What a lot of
AdWords Shopping Ads – Setting Bids by Product Price
Google recently released a major update to product advertising on their AdWords platform. With the update came a new name, Shopping campaigns, replacing their previously-named Product Listing Ads (PLA) campaigns. Shopping campaigns generate keywords and ads from a product data feed
Does Moz Local Work?
Does Moz Local work for managing multi-unit businesses? == UPDATE – January 2016 Check out our updated Moz Local review with 20 months of data! == We’ve been testing Moz Local for 6 weeks hoping to answer this question. Last week
Moz Local Review: First 5 Weeks Results
== UPDATE January 2016 Check out our latest Moz Local test with 20 months of data! == When Moz launched their new Moz Local listing management tool in March, we at Two Octobers were pretty excited. The price is right ($49/year),
Paid Search for Brand Keywords: To Bid or Not To Bid?
We’ve long held the belief that bidding on your brand terms in paid search advertising is inadvisable for most advertisers. In order to make your marketing dollars work hardest, we reason, why pay for users who are already aware of
Engagement as a Proxy for Conversion Rate
Can engagement metrics be used as a proxy for conversion rate when optimizing advertising campaigns? When we manage advertising campaigns, whether they be in Google AdWords, Facebook or elsewhere, we strive to drive a many leads or sales as possible.
