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The Mind of the Searcher

I was recently working with a client and struggling with a profoundly low conversion rate coming from search ads. The keywords we were buying were on target, the ads were performing well, and the landing pages appeared well designed. Then

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Link Building Checklist for Local Businesses

According to people who know more than I do, link building is the most important thing you can do to improve your search engine ranking, apart from avoiding stupid mistakes. Most link building advice falls into one of two categories:

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I am the Forrest Gump of Google disruption

This weekend, I had a coffee with a client who owns several boutique hotels in Mexico. We talked about some interesting ideas he has for a travel review site, with built-in mechanisms to verify the identity of reviewers, and weighted

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5 Google AdWords Default Settings That Suck

Most of my friends know I’ve been involved in search marketing for a long time, so I’m often asked to look over Google AdWords campaigns to see why they aren’t performing well. People even pay me to do this. The

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Marketing Tools and the Bread Machine Problem

I’ve spent much of the last 10 years building tools that automate online marketing tasks. Early on, I had a grand vision of creating an application that would perfectly distribute marketing investment based on an advertiser’s ROI goals. But along the

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2011 Plan, 2011 Flow, and Thank You!

In case you got here without knowing who we are, Two Octobers is a local online marketing services firm, based in Denver, Colorado. Two Octobers was formed in 2010 by Nico Brooks (me), and Kris Skavish. Kris and I also

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