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5 Google AdWords Default Settings That Suck

Most of my friends know I’ve been involved in search marketing for a long time, so I’m often asked to look over Google AdWords campaigns to see why they aren’t performing well. People even pay me to do this. The

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Marketing Tools and the Bread Machine Problem

I’ve spent much of the last 10 years building tools that automate online marketing tasks. Early on, I had a grand vision of creating an application that would perfectly distribute marketing investment based on an advertiser’s ROI goals. But along the

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2011 Plan, 2011 Flow, and Thank You!

In case you got here without knowing who we are, Two Octobers is a local online marketing services firm, based in Denver, Colorado. Two Octobers was formed in 2010 by Nico Brooks (me), and Kris Skavish. Kris and I also

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Turning Web Design Upside-down

Think of a website like a storefront. No one loves analogies more than I do. I’ve even used analogies to explain analogies. But sometimes they can be dangerous. If an analogy provides a mental model that mostly fits, it can

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How Reviews Flow Around the Web

Click on the image for a big version, suitable for framing. My colleague Kris wrote a fine post a couple of weeks ago on the importance of online reviews for local business, and how to get them. Following that post,

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What Percentage of Search Is Local?

I’ve had a hard time finding a good answer to this question: what percentage of searches on web search engines such as Google and Bing are local? I’ve heard wildly different statistics, possibly due to the fact that “local” is

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