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Marketing Tools and the Bread Machine Problem
I’ve spent much of the last 10 years building tools that automate online marketing tasks. Early on, I had a grand vision of creating an application that would perfectly distribute marketing investment based on an advertiser’s ROI goals. But along the
2011 Plan, 2011 Flow, and Thank You!
In case you got here without knowing who we are, Two Octobers is a local online marketing services firm, based in Denver, Colorado. Two Octobers was formed in 2010 by Nico Brooks (me), and Kris Skavish. Kris and I also
Turning Web Design Upside-down
Think of a website like a storefront. No one loves analogies more than I do. I’ve even used analogies to explain analogies. But sometimes they can be dangerous. If an analogy provides a mental model that mostly fits, it can
How Reviews Flow Around the Web
Click on the image for a big version, suitable for framing. My colleague Kris wrote a fine post a couple of weeks ago on the importance of online reviews for local business, and how to get them. Following that post,
What Percentage of Search Is Local?
I’ve had a hard time finding a good answer to this question: what percentage of searches on web search engines such as Google and Bing are local? I’ve heard wildly different statistics, possibly due to the fact that “local” is
Be Warned: Google Broad Match Keeps Getting Broad-Matchier
AdWords “Related-To” Links and the Importance of Negative Keywords We have come across a number of instances recently where Google is broad matching terms that are barely related to the keywords we are buying. In some cases, the commercial intent
