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Be Warned: Google Broad Match Keeps Getting Broad-Matchier
AdWords “Related-To” Links and the Importance of Negative Keywords We have come across a number of instances recently where Google is broad matching terms that are barely related to the keywords we are buying. In some cases, the commercial intent
SEM: Why You Shouldn’t Care About Minimum First Page Bid
Hardly anyone goes past the first page of Google results, so you want your ads to show up on the first page, right? That’s why Google prominently displays the minimum first page bid in the AdWords interface, right? Wrong. One
How to Use Google AdWords Match Types
Google AdWords allows you to specify a match type for each keyword you bid on. Yahoo and Bing do too, though there are some slight variations in how they work. The three match types in Google are exact, phrase and
Great Content for Facebook Business Pages
So you’re thinking about launching a Facebook page for your business, but what could you possibly talk about? The good news is, you probably have more to say and share than you realize. A Facebook page is a great place
The Problem of Measurability
There is a basic problem with web analytics today. Web analytics tools give us data on what drives leads or web conversions, but the picture they paint is incomplete at best and can be misleading. As an illustration, below is
Digital Pollution
Internet marketing is targeted. In contrast to the 30 second network TV spot, the internet allows marketers to target messaging by medium, location, topic, demographic and a variety of other factors. Yesterday I tweeted that I want to be a
