blog

Filter by categories
search

How to Use Google AdWords Match Types

Google AdWords allows you to specify a match type for each keyword you bid on. Yahoo and Bing do too, though there are some slight variations in how they work.  The three match types in Google are exact, phrase and

➔ Read more

Great Content for Facebook Business Pages

So you’re thinking about launching a Facebook page for your business, but what could you possibly talk about? The good news is, you probably have more to say and share than you realize. A Facebook page is a great place

➔ Read more

The Problem of Measurability

There is a basic problem with web analytics today. Web analytics tools give us data on what drives leads or web conversions, but the picture they paint is incomplete at best and can be misleading. As an illustration, below is

➔ Read more

Digital Pollution

Internet marketing is targeted. In contrast to the 30 second network TV spot, the internet allows marketers to target messaging by medium, location, topic, demographic and a variety of other factors. Yesterday I tweeted that I want to be a

➔ Read more