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Paid Search: Bidding with Confidence

Businesses new to search marketing and veterans alike can easily come to the wrong conclusions about their pay-per click campaigns.  Imagine you pay $1 each for 200 clicks and you only complete one $50 sale. You’ve spent $200, and only

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Paid Search: Bidding Based on ROI

  This article explains some basic concepts related to bidding on paid search keywords based on return on investment (ROI). Using ROI to make bidding decisions helps ensure that you are spending your advertising dollars in the most effective ways

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Seeing What a Search Engine Sees

Make sure you can be found: seeing site content and navigation from the point of view of a search engine. I’ve mentioned a few times on this blog how compelling content and links from other sites are the most important

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