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Turning Web Design Upside-down
Think of a website like a storefront. No one loves analogies more than I do. I’ve even used analogies to explain analogies. But sometimes they can be dangerous. If an analogy provides a mental model that mostly fits, it can
How Reviews Flow Around the Web
Click on the image for a big version, suitable for framing. My colleague Kris wrote a fine post a couple of weeks ago on the importance of online reviews for local business, and how to get them. Following that post,
What Percentage of Search Is Local?
I’ve had a hard time finding a good answer to this question: what percentage of searches on web search engines such as Google and Bing are local? I’ve heard wildly different statistics, possibly due to the fact that “local” is
Be Warned: Google Broad Match Keeps Getting Broad-Matchier
AdWords “Related-To” Links and the Importance of Negative Keywords We have come across a number of instances recently where Google is broad matching terms that are barely related to the keywords we are buying. In some cases, the commercial intent
SEM: Why You Shouldn’t Care About Minimum First Page Bid
Hardly anyone goes past the first page of Google results, so you want your ads to show up on the first page, right? That’s why Google prominently displays the minimum first page bid in the AdWords interface, right? Wrong. One
How to Use Google AdWords Match Types
Google AdWords allows you to specify a match type for each keyword you bid on. Yahoo and Bing do too, though there are some slight variations in how they work. The three match types in Google are exact, phrase and
