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Moz Local Review: First 5 Weeks Results

UPDATED January 2016 Check out our latest Moz Local test with 20 months of data! Our Moz Local Review Findings When Moz launched their new Moz Local listing management tool in March, we at Two Octobers were pretty excited. The price

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Engagement as a Proxy for Conversion Rate

Can engagement metrics be used as a proxy for conversion rate when optimizing advertising campaigns? When we manage advertising campaigns, whether they be in Google Ads, Facebook, or elsewhere, we strive to drive as many leads or sales as possible.

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How to Track Marketing Campaigns in Google Analytics

Wherever you’re marketing, you’re often directing consumers to your website to continue the conversation. Wouldn’t it be nice to be able to see the results of those marketing efforts measured in website traffic? Google Analytics offers a way to label

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The Mind of the Searcher

I was recently working with a client and struggling with a profoundly low conversion rate coming from search ads. The keywords we were buying were on target, the ads were performing well, and the landing pages appeared well designed. Then

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