blog
Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
Filter by categories
search
Paid Search: Bidding with Confidence
Businesses new to search marketing and veterans alike can easily come to the wrong conclusions about their pay-per click campaigns. Imagine you pay $1 each for 200 clicks and you only complete one $50 sale. You’ve spent $200, and only
Paid Search: Bidding Based on ROI
This article explains some basic concepts related to bidding on paid search keywords based on return on investment (ROI). Using ROI to make bidding decisions helps ensure that you are spending your advertising dollars in the most effective ways
Seeing What a Search Engine Sees
Make sure you can be found: seeing site content and navigation from the point of view of a search engine. I’ve mentioned a few times on this blog how compelling content and links from other sites are the most important
