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The Mind of the Searcher
I was recently working with a client and struggling with a profoundly low conversion rate coming from search ads. The keywords we were buying were on target, the ads were performing well, and the landing pages appeared well designed. Then
Link Building Checklist for Local Businesses
According to people who know more than I do, link building is the most important thing you can do to improve your search engine ranking, apart from avoiding stupid mistakes. Most link building advice falls into one of two categories:
I am the Forrest Gump of Google disruption
This weekend, I had a coffee with a client who owns several boutique hotels in Mexico. We talked about some interesting ideas he has for a travel review site, with built-in mechanisms to verify the identity of reviewers, and weighted
5 Google Ads Default Settings That Suck
Most of my friends know I’ve been involved in search marketing for a long time, so I’m often asked to look over Google Ads campaigns to see why they aren’t performing well. People even pay me to do this. The
Marketing Tools and the Bread Machine Problem
I’ve spent much of the last 10 years building tools that automate online marketing tasks. Early on, I had a grand vision of creating an application that would perfectly distribute marketing investment based on an advertiser’s ROI goals. But along the
Turning Web Design Upside-down
Think of a website like a storefront. No one loves analogies more than I do. I’ve even used analogies to explain analogies. But sometimes they can be dangerous. If an analogy provides a mental model that mostly fits, it can
