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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.

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Great Content for Facebook Business Pages

So you’re thinking about launching a Facebook page for your business, but what could you possibly talk about? The good news is, you probably have more to say and share than you realize. A Facebook page is a great place

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The Problem of Measurability

There is a basic problem with web analytics today. Web analytics tools give us data on what drives leads or web conversions, but the picture they paint is incomplete at best and can be misleading. As an illustration, below is

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Digital Pollution

Internet marketing is targeted. In contrast to the 30 second network TV spot, the internet allows marketers to target messaging by medium, location, topic, demographic and a variety of other factors. Yesterday I tweeted that I want to be a

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Paid Search: Bidding with Confidence

Businesses new to search marketing and veterans alike can easily come to the wrong conclusions about their pay-per click campaigns.  Imagine you pay $1 each for 200 clicks and you only complete one $50 sale. You’ve spent $200, and only

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Paid Search: Bidding Based on ROI

  This article explains some basic concepts related to bidding on paid search keywords based on return on investment (ROI). Using ROI to make bidding decisions helps ensure that you are spending your advertising dollars in the most effective ways

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Seeing What a Search Engine Sees

Make sure you can be found: seeing site content and navigation from the point of view of a search engine. I’ve mentioned a few times on this blog how compelling content and links from other sites are the most important

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