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Reporting on Scroll Tracking in Google Analytics
This post describes a method for reporting on scroll tracking in Google Analytics. Setting up scroll tracking as an event in GA gives you the ability to see how far people scroll down pages. This data is very useful for
Learnings from NATCHCOM: digital meets natural
Two Octobers was at NATCHCOM last week, the premier (and only?) digital marketing conference for natural brands. I got a chance to share some ideas about metrics and marketing strategy, but mostly it was a chance for me to listen
Creating a marketing data pipeline with Google Sheets, Supermetrics, CIFL and BigQuery
With zero coding, a small investment, and a little bit of time, you can create your own BigQuery data warehouse of marketing data. In the video below, I walk through how to set this up using these tools: Google Sheets
5 Tips for Google Grant Accounts Struggling to Hit a 5% CTR
Last year, Google announced a major change to its Ad Grant program, requiring accounts to maintain a 5% click-through rate (CTR). Click-through rate is the ratio of clicks an ad gets to the number of times it is shown (impressions)
Make the Most of Your Google Grant Keywords
Recent Changes to Google Grants If you’re already a Google Grant recipient, chances are you’ve noticed some changes in your grant account in the past year. One of the most notable changes to Google’s Ad Grants program is the strictness
No Time? No Problem: A Nonprofit’s Guide to Google Ad Grants
What Should I Know About Google Ads Grants? As of January 2019, Google is processing over 40,000 search queries every second – that’s over 3.5 billion searches per day. This mind-boggling statistic is only one of the many reasons that
