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How to Measure (and Think About) Social Media Success
When I begin a social media engagement, the first question I ask is, “what is your goal?” Defining what you want to achieve is always step one. This helps identify the key metrics that should be used to measure success.
How to Tie Online to Offline Tracking Together Using Google AdWords
AdWords store visit conversions are the first nicely packaged tracking solution in the paid search space to answer questions about online to offline behavior, attribution, and ultimately, return-on-investment. Even in certain industries where in-store purchases are still common, like appliances
Tips & Tricks for Managing Remote Teams in Digital Marketing
Before I started working at Two Octobers, they didn’t have much of an infrastructure to support remote work. They offered (and still do) a flexible work from home policy, but there were no full-time remote employees. As a company that
F8: An Insider’s View of Facebook’s Developer Conference
If you’re a kid from the 80’s, even 90’s or 2000’s, when you were told you were going to Disney World, you were PUMPED. Seriously, the excitement was uncontainable. Well, if you love social media and digital marketing, getting a
A New Direction for Marketing (and Two Octobers)
And additional focus on an old direction. When Kris Skavish and I started Two Octobers in 2010, we shared a vision of a collaborative team of smart, analytical marketers who enjoy helping businesses grow. We wanted to create a no-nonsense
How to Use the Jobs to Be Done Framework to Improve Your Marketing Messaging
By Jaimee LaTorra and Rachel Zinanti Have you ever looked at a marketing persona and wondered what to do with the information? We love personas when it comes to ad targeting, especially for display or Facebook campaigns, because they ensure
