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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.
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A New Direction for Marketing (and Two Octobers)
And additional focus on an old direction. When Kris Skavish and I started Two Octobers in 2010, we shared a vision of a collaborative team of smart, analytical marketers who enjoy helping businesses grow. We wanted to create a no-nonsense
How to Use the Jobs to Be Done Framework to Improve Your Marketing Messaging
By Jaimee LaTorra and Rachel Zinanti Have you ever looked at a marketing persona and wondered what to do with the information? We love personas when it comes to ad targeting, especially for display or Facebook campaigns, because they ensure
8 Data Storytelling Concepts (with Examples!)
By: Maggie Castle and Jaimee LaTorra Storytelling transcends industries and is often a focus in business books, conferences, sales trainings, and much more. Storytelling, specifically as it relates to data and analytics, is a routine challenge for digital marketers. Certainly
3 Ways to Reach Your Target Audience Before They Visit Your Site
With advancements in machine learning, the growth of attribution modeling, and digital marketing as a whole becoming more user-focused, keyword-only strategies for paid search are no longer going to cut it. This is why audiences are a hot topic for
2018 Content Marketing Predictions Broken-Down
By: Amanda Carroo & Alli Berry Dissecting the state of Content Marketing is no small chore. The beginning of a new year is always so refreshing. A new start. A time to start planning how to tackle your biggest
Top 5 Local Citations for 2018
This list is very helpful for businesses in 2018, but just like everything technology related…things evolve. Check out our blog post Top 10 Free Places to List Your Business to see all the relevant listings of 2020. Before we dive into
