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8 Data Storytelling Concepts (with Examples!)
By: Maggie Castle and Jaimee LaTorra Storytelling transcends industries and is often a focus in business books, conferences, sales trainings, and much more. Storytelling, specifically as it relates to data and analytics, is a routine challenge for digital marketers. Certainly
3 Ways to Reach Your Target Audience Before They Visit Your Site
With advancements in machine learning, the growth of attribution modeling, and digital marketing as a whole becoming more user-focused, keyword-only strategies for paid search are no longer going to cut it. This is why audiences are a hot topic for
2018 Content Marketing Predictions Broken-Down
By: Amanda Carroo & Alli Berry Dissecting the state of Content Marketing is no small chore. The beginning of a new year is always so refreshing. A new start. A time to start planning how to tackle your biggest
Top 5 Local Citations for 2018
This list is very helpful for businesses in 2018, but just like everything technology related…things evolve. Check out our blog post Top 10 Free Places to List Your Business to see all the relevant listings of 2020. Before we dive into
Setting Up SEO Reporting in Google Analytics
This post is a write-up from the Google Analytics December 2017 Meetup. It is intended for Google Analytics users who do not have much experience with SEO. How to Set Up Google Search Console in Google Analytics Google Search Console
SEO Analyst Archetypes Encountered When Hiring: Finding SEO-Squatch
We’ve been growing our SEO team here at Two Octobers, and we’ve been spending a lot of time discussing what make a great SEO analyst. Some traits are extremely helpful, while some can get in the way, depending on the
