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Our blog is the heart and soul of our purpose-driven digital marketing work. Here you’ll find perspectives, tools, insights and ways to create the impact you want. Welcome to our learning community.

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Page Speed Optimization: Table for Two

I’ve been reading a lot about this debate of “does site speed matter for organic success?”, and to me it always sounds like an evening out at a restaurant. Page speed is the time it takes from a customer first

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water dropping into puddle

Data, Data Everywhere–But How to Stop and Think?

The world gathers data at an alarming rate – 2.5 quintillion bytes of data every day. We’ve become extremely proficient at collecting data – be it from enterprise systems, documents, social media, or email and collaboration services. Our challenge as

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Search Ad CTRs by Age

Analyzing Search Ad CTRs by Age I teach search engine marketing at a local university, and I love hearing the perspective of young people on trends in digital marketing. One question that has come up in more than one class

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