blog
Filter by categories
search
Social Audiences: What You Should Be Doing
Our social media lead, Amanda Carroo, is presenting at Denver Startup Week. Below is a description of what she’ll be talking about, and you can view a PDF of her presentation here. Purchaser lists, email lists, web traffic, these are all
The Becoming Truly Customer Focused Guide to Meetings
First, thanks for visiting our blog! Second, thanks for listening to my presentation on Becoming Truly Customer Focused at the Digital and Social Media Marketing conference. Don’t forget to do your homework 😊 Lastly, as a takeaway from what I
Perspectives on MozCon 2018
In early July, five members of our SEO team headed west to Seattle for a few days to attend MozCon 2018. As one of the best conferences out there for technical SEO, mobile strategy, analytics, and content, we all were
How to Measure (and Think About) Social Media Success
When I begin a social media engagement, the first question I ask is, “what is your goal?” Defining what you want to achieve is always step one. This helps identify the key metrics that should be used to measure success.
How to Tie Online to Offline Tracking Together Using Google AdWords
AdWords store visit conversions are the first nicely packaged tracking solution in the paid search space to answer questions about online to offline behavior, attribution, and ultimately, return-on-investment. Even in certain industries where in-store purchases are still common, like appliances
Tips & Tricks for Managing Remote Teams in Digital Marketing
Before I started working at Two Octobers, they didn’t have much of an infrastructure to support remote work. They offered (and still do) a flexible work from home policy, but there were no full-time remote employees. As a company that
