Three Lessons in Google Shopping: Advanced Optimizations That Don’t Require a Developer

Marketing Resources, Paid Media / By /
shopping-icon

Marketers trained in the practice of traditional paid search know the large universe of SEM optimizations well. We have lists, or in my case, a tortured novel, full of changes to implement and tests to conduct. But these lists of vetted paid search tactics don’t always translate when it comes to Google Shopping.   Google […]

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Why We Love Google Ads Experiments in Drafts (And You Should, Too!)

Marketing Resources, Paid Media / By /
man sitting on steps with 3 doors behind

By: Rachel Zinanti & Maggie Castle To make the change, or not make the change? You think it will be great for the account, but what if it’s not?  What if it tanks and your SEM performance takes a nosedive? If you manage paid search accounts, you know what we’re talking about. You’ve had this

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Collaborate!

Business for Good / By /
two octobers logo

At Two Octobers, one of our core working principles is that collaboration makes work more productive and fun. To get better at it, we brought in some of the fabulous folks at On Your Feet. Here’s a short video capturing the ensuing productivity and fun. Video production, direction and editing: Johan Christanson Muse: Balto

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How Consumers View Retail Price Image: Implications for Digital Marketing

Paid Media, Research / By /
old fashioned open sign

Price-conscious shoppers are a popular target for marketers, but there’s a lot beyond deals and coupons that influence consumer perception of a business’s pricing. Using these more subtle factors can be a valuable tool for crafting effective marketing copy. Consider this: you are planning a party, but now isn’t the best time to be spending

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