Part I – Failure and recovery This post is aimed at people who work in marketing and advertising, and are interested in automating tasks to improve quality and efficiency. It describes my recent journey towards achieving these goals. For a little context on my philosophy of automation, check out this post from a few […]
Marketing Automation – a Journey with Google Sheets and Supermetrics – Part I Read More »
We are doing a presentation on September 15th for Denver Startup Week. More to follow after the presentation, but here is a link to the Google Presentation: How to get the most out of Google Analytics And here is a description of what we will be presenting on the Denver Startup Week site. The jittery
How to get the most out of Google Analytics Read More »
No. Not at all. You just saved yourself 10 minutes of reading. That’s 10 minutes you could use to jog a mile, or whip up a batch of chocolate chip cookies (and eat the dough). Or you could keep reading. I actually think the lack of a correlation provides some useful insight into writing for
Does the Readability Score of Your Content Affect Bounce Rates? Read More »
The Google Analytics assisted conversions report is very helpful for demonstrating which channels or sources indirectly influence conversions on a client’s site, but there are two somewhat confusing aspects to this report. The number of conversions shown by channel or source does not match other Google Analytics reports. Huh? The conversion numbers in the assisted conversions column sometimes exceeds
Understanding Google Analytics Assisted Conversions Data Discrepancies Read More »
The Initial Redesign Ask “We need a new website.” Those are five simple words, but they pack a punch. I’ve seen more than one client come looking for help midstream during a redesign project because they didn’t realize just how much work was involved. Worse yet are the times a distraught client comes to me
An SEO’s Guide to Executing a Successful Website Redesign Read More »
A quick primer on the nature of the problem One of the most common problems I run into with Google Analytics (GA) occurs when a website uses a 3rd-party shopping cart, booking system or other transactional functionality. These systems often run on another domain, which means a user goes from xyz.com to xyz.shoppingcart.com to
Google Analytics Cross-domain Tracking in an iFrame Read More »