We’re going to start in the middle here. Google Analytics’ organic keyword information is lacking. Their goal is to protect the privacy of all users searching on Google. The issue here is that it leaves marketers with a lack of information as to how people are finding their websites. It originally started with the assurance […]
Workarounds for Google Analytics ‘(not provided)’ Read More »
Update 3/9/16: There is still a way to add location extensions manually to your Google Ads account. Below are the 5 simple steps to make this happen. 1) Navigate to the ad extensions tab in Google Ads and select the red +Extension button. 2) In the pop-up window that populates prompting you to use locations
Location Extension Updates – Manually Entered Addresses No Longer Supported Read More »
“Appearing only for the Display Network, View-Through Conversions happen when a customer views your image or rich media ad before converting, but never actually clicks on the ad. If these customers later convert, this metric counts their conversions as “View-Through Conversions.” This conversion type automatically excludes conversions from people who’ve also clicked your Search ads.”I
Google Ads View-Through and Analytics Assisted Conversions Read More »
Businesses pay a lot of money to figure out what people want from them and/or their industry. Even with that research, businesses can still miss the mark on what they deliver and how they deliver it. What a lot of these businesses don’t realize is that gaining insight into the true intentions of many users
Internal Site Search: Hiding in Plain Sight Read More »
Google recently released a major update to product advertising on their Ads platform. With the update came a new name, Shopping campaigns, replacing their previously-named Product Listing Ads (PLA) campaigns. Shopping campaigns generate keywords and ads from a product data feed provided by the advertiser, and are an incredibly effective way to market products online.
Google Ads Shopping Ads – Setting Bids by Product Price Read More »
Does Moz Local work for managing multi-unit businesses? == UPDATE – January 2016 Check out our updated Moz Local review with 20 months of data! == We’ve been testing Moz Local for 6 weeks hoping to answer this question. Last week we reviewed actual stats from Moz Local tests. This week we’re following up with thoughts
Does Moz Local Work? Read More »
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