I’ve had a hard time finding a good answer to this question: what percentage of searches on web search engines such as Google and Bing are local? I’ve heard wildly different statistics, possibly due to the fact that “local” is a difficult concept to define. Is a search for an area code a local search? […]
What Percentage of Search Is Local? Read More »
Google Ads “Related-To” Links and the Importance of Negative Keywords We have come across a number of instances recently where Google is broad matching terms that are barely related to the keywords we are buying. In some cases, the commercial intent of the broad match term is a complete miss with what our intent is
Be Warned: Google Broad Match Keeps Getting Broad-Matchier Read More »
Hardly anyone goes past the first page of Google results, so you want your ads to show up on the first page, right? That’s why Google prominently displays the minimum first page bid in the AdWords interface, right? Wrong. One of the things we do here at Two Octobers is to audit PPC accounts to
SEM: Why You Shouldn’t Care About Minimum First Page Bid Read More »
Google Ads allows you to specify a match type for each keyword you bid on. Yahoo and Bing do too, though there are some slight variations in how they work. The three match types in Google are exact, phrase, and broad. The match type you choose tells the search engine when to match a user’s
How to Use Google Ads Match Types Read More »
So you’re thinking about launching a Facebook page for your business, but what could you possibly talk about? The good news is, you probably have more to say and share than you realize. Not only is Facebook one of the best places to list your business for free, your Facebook page is also a great place
Great Content for Facebook Business Pages Read More »
There is a basic problem with web analytics today. Web analytics tools give us data on what drives leads or web conversions, but the picture they paint is incomplete at best and can be misleading. As an illustration, below is a cartoon describing my own experience deciding on and purchasing a new brand of trail
The Problem of Measurability Read More »
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