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Learn about digital marketing & good business. Grow your career, your team, and your company.
Community Matters: What 2020 Has Taught Me
In the last month of 2020, I am grateful for all the ways that our personal and professional communities have supported us through the challenges of the year. For example,
5 Tips for Growing Revenue During an Uncertain Q4
In uncertain times, we share 5 tactics ecommerce marketers can use to focus their efforts and maximize revenue.
Announcing the Digital Marketing Apprenticeship
The disruption and upheaval in doing business this year has been profound, largely due to the coronavirus. But, disruption doesn’t always have to be a bad thing: it also brings
Regular expressions 101
In this video tutorial, we walk through key building blocks of regular expressions using the incredibly powerful REGEXEXTRACT function in Google Sheets. To follow along, make a copy of this
Web Accessibility Guide: What you need to know to start improving your site
By Niki Mosier and Brett Woodward You may have heard the term “web accessibility” before, but you might still have a few questions. Here’s a few of the most common
Our Journey to Becoming a B Corp™
Two Octobers became B-Corp certified in July 2020. Learn a little about how we got there.
Marketing, Racism, and Two Octobers
Discussing race in the workplace didn’t come naturally to many Two Octobers team members. But we did, and had some interesting insights.
Google Analytics Account Permissions – What Does Each One Mean?
What do the different account permission levels in Google Analytics (GA) actually mean? Where you can assign them in the GA interface? We’ve got the answers. Google offers four permission
How to Start Selling on Amazon
E-commerce is a volatile buyers’ market where sellers need to be on their toes. If you are not flexible enough to change your marketing strategy, it will be tough to
Lessons Learned building an Apps Script Add-on
How we build G-Suite Appscript Add-ons in a team environment. Table of Contents: Researching a team Workflow Twitter Research for the win The Skunkworks Framework Github Flow What is Github
GMB Made Easier – A free tool to simplify your posts
It’s not surprising that with COVID-19, many location-based, brick-and-mortar businesses have had changing hours, closures, and somewhere in between. It’s been tough for customers too – not knowing if their
Meet Noah Learner, Product Director
Noah Learner, our new Product Director, will lead and develop our tools practice, including automation and tech stack integrations. Noah comes to Two Octobers from Bike Shop SEO and Agency
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