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Democratizing Digital: Two Octobers Announces Digital Marketing Training Program
Two Octobers has always been altruistic at its core. We believe in giving back and lifting up endeavors outside of our own. It’s in our approach with our clients, our
Two Octobers — Out in the Wild, February 2020
SMX This month, Niki Mosier, shared her SEO expertise at SMX West 2020.Key theme: In-House SEO Strategy & Implementation. Check out info about the show here. Update! Niki’s slides are
3 Ways to Improve Customer Acquisition Cost (CAC)
As marketers, we often focus on the value and return of individual channels, and talk about things like CPA and ROAS. But let’s take a step back for a moment.
2020 Marketing: Carving Up the Budget Pie to Win
Yes, we know your budget pie is probably not the size you need and it has to work really hard to do its job. We hear you and offer up
Conference Report: TechSEO Boost
There is no shortage of SEO conferences to choose from each year. It can be hard to narrow it down when it comes time to decide which conferences to attend.
Page Speed Optimization: Table for Two
I’ve been reading a lot about this debate of “does site speed matter for organic success?”, and to me it always sounds like an evening out at a restaurant. Page
Is My Website Good Enough? How to Think About and Measure User Engagement
You launched your new website, and you celebrated! (As you should! That was a lot of work.) But you’re not done. Your website can get better. You want more leads
Data, Data Everywhere–But How to Stop and Think?
The world gathers data at an alarming rate – 2.5 quintillion bytes of data every day. We’ve become extremely proficient at collecting data – be it from enterprise systems, documents,
Search Ad CTRs by Age
A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.
How to Track Scroll Depth in Google Analytics
This post describes a method for reporting on scroll tracking in the Universal Analytics (UA) version of Google Analytics. Setting up scroll tracking as an event in GA gives you
Learnings from NATCHCOM: digital meets natural
Two Octobers was at NATCHCOM last week, the premier (and only?) digital marketing conference for natural brands. I got a chance to share some ideas about metrics and marketing strategy,
Creating a marketing data pipeline with Google Sheets, Supermetrics, CIFL and BigQuery
With zero coding, a small investment, and a little bit of time, you can create your own BigQuery data warehouse of marketing data. In the video below, I walk through
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