Analytics Roundup – Updates from May 2025
Proactive monitoring with our new tool, Google’s AI Mode, Looker Studio updates, and selected analytics articles from around the web.
Nico Brooks
May 30, 2025
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Author: Nico Brooks
Nico Brooks
Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching.
Learn more about Nico or read more blogs he has written.
Google Analytics Insights Monitoring Tool
Identify tracking problems with our GA Insights Monitoring Tool. Connect GA4 custom insights with a Looker Studio dashboard.
Nico Brooks
May 30, 2025
Analytics Roundup – Updates from April 2025
Too much intelligence, and not enough wisdom? Plus product updates and a roundup of articles about analytics, workflow, and privacy.
Nico Brooks
April 30, 2025
Analytics Roundup – Updates from March 2025
Product updates in Google’s analytics world, thoughts on AI and workflow, great articles about attribution & data privacy.
Nico Brooks
March 31, 2025
BigQuery GA4 transfer service first impressions
GA4’s new BigQuery Transfer Service populates reportable data, but the data is fairly shallow. Get an overview of the what’s included.
Nico Brooks
March 31, 2025
Analytics Roundup – Updates from February 2025
New features and noteworthy discussions about marketing analytics this month, including MMM resources and how the practice is evolving.
Nico Brooks
March 4, 2025
