Analytics Roundup – Updates from July 2025
Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.
Nico Brooks
July 31, 2025
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Author: Nico Brooks
Nico Brooks
Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching.
Learn more about Nico or read more blogs he has written.
Connecting to the Google Analytics MCP server with Claude
Connect live GA4 data with Claude, ChatGPT, or Gemini. Here’s how to set up a GA MCP Server for illuminating insights.
Nico Brooks
July 29, 2025
Analytics Roundup – Updates from June 2025
AI agents & analytics, GA4’s product roadmap, and great articles to improve your marketing analytics in the changing world of digital marketing.
Nico Brooks
June 30, 2025
How to Build a Search Engine Ranking Report in Looker Studio
Create a Looker Studio report showing organic keyword rankings over time, using free Google Search Console data.
Nico Brooks
June 18, 2025
Analytics Roundup – Updates from May 2025
Proactive monitoring with our new tool, Google’s AI Mode, Looker Studio updates, and selected analytics articles from around the web.
Nico Brooks
May 30, 2025
Google Analytics Insights Monitoring Tool
Identify tracking problems with our GA Insights Monitoring Tool. Connect GA4 custom insights with a Looker Studio dashboard.
Nico Brooks
May 30, 2025
