blog

Approaching marketing data management as a “data mesh” + great articles on monitoring AI bots, path analysis, data visualization, and more.

AI browsing and great articles about the intersection of AI & marketing analytics from around the web.

Reaching AI limits and recognizing human intelligence plus lots of new tools & resources for managing GA, GTM, and BigQuery better.

Using AI to create a measurement plan, comparing AEO visibility tools, upcoming iOS privacy changes, and more marketing analytics news this month.

Use AI to take the headache out of creating and maintaining a measurement plan that aligns business goals and metrics.

Nico tries out the new GA MCP server and gets actually insightful results, plus product updates in GA & Looker Studio & sharing some great articles.