Our Journey to Becoming a B Corp™
Two Octobers became B-Corp certified in July 2020. Learn a little about how we got there.
Nico Brooks
July 21, 2020
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Author: Nico Brooks
Nico Brooks
Nico loves marketing analytics, running, and analytics about running. He's Two Octobers' Head of Analytics, and loves teaching.
Learn more about Nico or read more blogs he has written.
Search Ad CTRs by Age
A college student asked, “Do young people click on search ads?” We analyze the likelihood of clicking on ads by age.
Nico Brooks
July 16, 2019
How to Track Scroll Depth in Google Analytics
This post describes a method for reporting on scroll tracking in the Universal Analytics (UA) version of Google Analytics. Setting up scroll tracking as an event in GA gives you the ability to see how far people scroll down pages. This data is very useful for identifying content that isn’t performing well, and specifically where
Nico Brooks
July 9, 2019
Learnings from NATCHCOM: digital meets natural
Two Octobers was at NATCHCOM last week, the premier (and only?) digital marketing conference for natural brands. I got a chance to share some ideas about metrics and marketing strategy, but mostly it was a chance for me to listen and learn. First impression? I loved it! As an enthusiastic athlete, vegetarian and eater of
Nico Brooks
June 25, 2019
Creating a marketing data pipeline with Google Sheets, Supermetrics, CIFL and BigQuery
With zero coding, a small investment, and a little bit of time, you can create your own BigQuery data warehouse of marketing data. In the video below, I walk through how to set this up using these tools: Google Sheets – if you haven’t switched to Sheets from Excel yet, you are either a VBA
Nico Brooks
June 19, 2019
A New Direction for Marketing (and Two Octobers)
And additional focus on an old direction. When Kris Skavish and I started Two Octobers in 2010, we shared a vision of a collaborative team of smart, analytical marketers who enjoy helping businesses grow. We wanted to create a no-nonsense culture where results are valued over BS, and everyone is treated with respect. I say
Nico Brooks
April 25, 2018
